With the digitalisation of the construction industry, construction professionals have embraced continued education as key for the growth of their business. Whilst architects, specifiers and contractors are encouraged to devote their CPD hours to industry specific courses, professionals from all areas have underlined the benefits of becoming more familiar with marketing-related topics.
Aware of the lack of accessibility to these courses, HubSpot created an open-access learning platform through which a user can learn everything they need to know about the philosophy behind the brand and, consequently, inbound marketing. First launched in 2010, this project evolved to what it is currently known as HubSpot Academy.
World Certification Week is a global, virtual, week-long certification marathon organised by HubSpot Academy for users to invest time on their personal development and support education around the world. For each certification completed between the 2nd and 6th of August, HubSpot will donate £3.58 (up to £25,000) to Teach for All, an education focused charity.
Teach For All is committed to ensuring that all children have the access to quality education. Following this aim, Teach For All established the Global Girls' Education Initiative to support educators in addressing the barriers that keep girls from having learning opportunities. Since its launch in 2008, the network has expanded to more than 50 countries.
HubSpot's Commitment with Education
When Mark Kilens joined HubSpot in 2010, he made the decision to turn the brand into a reference marketing strategy platform. As the company grew, it was clear that the user needed to have a more centric role and that it was the platforms task to empower those users. Power, according to Kilens, came through accessible education.
“People need more than just the education. They need to use their education and drive real value from it. We need to help people find employment. We need to enable people to learn from one another. We need to build these bridges for people to help them connect”
From its creation, HubSpot Academy aimed to answer the most common pain points and frustrations of HubSpot users and evolved into an easily accessible, on-demand and all-encompassing learning platform. As a former customer, Kilens knew users needed more help, more resources, and more knowledge to be successful with HubSpot.
He identified three levels in which HubSpot Academy could help users improve and develop. First, on a personal level, enabling them to advance in their career. Secondly, on a social level, providing them with widely recognised certifications. And, lastly, on a professional level, offering the tools and strategies their business needed to grow.
They understood that people using the platform were busy, part of a fast-paced environment and, most often than not, swimming in content. For that reason, HubSpot Academy prioritised delivering compelling and focused certifications that aimed to provide extensive and specialised bite-sized knowledge, facilitating its consumption.
How to Take Part
Create or sign in to your HubSpot Academy account
HubSpot Academy has seen an increase in the people joining the platform and learning through video lessons. In fact, most people report feeling more attracted to content that is delivered visually. All HubSpot users have the ability to take part in the HubSpot Academy World Certification Week but, if you are not yet a HubSpot users, it is never too late to sign up for free.
You can create an account in HubSpot Academy and start exploring the content available in the platform at no cost. Keep in mind that only certification exams passed between August 2nd-6th will count towards the donation to Teach for All. Once completed, HubSpot will provides users with a downloadable PDF certificate that can be shared on social media with the hashtag #worldcertificationweek.
Follow the learning paths
"It's always best to start at the beginning – and all you do is follow the Yellow Brick Road"
Or, in this case, the learning paths! Learning paths are combinations of HubSpot Academy certifications, courses, and lessons hand-picked by HubSpot experts to cater for all kinds of HubSpot users, whether you're just starting with HubSpot or are looking for something new to stay up to date. Among the learning paths curated for the World Certification Week, we can find:
- Most completed certifications in previous events, ideal for anyone looking to participate, but not sure where to start.
- Newest certifications available, for users who want to stay up to date with what’s new, while also taking industry knowledge to the next level with deep dives into specific disciplines
- A beginner friendly learning path, particularly recommended for students or career changers looking to get started with the fundamentals of the inbound methodology and the basics of the platform.
- An advanced learning path for tech savvy HubSpot users that have a paid HubSpot portal and can access professional Hubs.
The content on HubSpot can be found classified through different criteria. All users can sort the information by difficulty or duration, as well as by content type. HubSpot also allows users to search by certification type, making it easier for those users who are in search of certifications to improve their CV or, in this case, support an educational charity.
Attend the World Certification Week Kick-Off Event
In order to take the learning experience to the next level, HubSpot is also offering live events throughout the World Certification Week, like the kick-off event on Monday, August 2nd at 3PM BST, where HubSpot leaders, top Solution partners and marketing educators will share their thoughts on the future of digital workforce and the top skills needed to succeed.
The event promises to cover a wide range of topics from what to expect from the World Certification Week to the huge benefits of encouraging professional development and ongoing education within teams. Different sessions will gather professionals from different sector-leading companies such as Nextiny Marketing, Slack, SmartBug Media or Highway Education.
Join a Study Group or a HUG
With most courses being currently online, personal development can get lonely. Most people feel more motivated to study when they feel part of a group. Study groups are hyper-focused forums where people interested in specific topics can connect and network. HubSpot currently curates ten study groups and they are open for suggestions of new ones.
For more industry-focused experience, all HubSpot and non-HubSpot users can join the Construction HubSpot User Group (HUG), hosted by the CEO of Insynth Marketing, Leigh Simpson. In HUGs, people are able to connect and learn from each other, as well as to attend webinars. There are also user groups dedicated to industries like engineering and manufacturing.
How can Getting Familiar with HubSpot Help Construction Professionals?
Few people understand that construction is one of the fastest-changing sectors due to the exponential rate at which technology is advancing. Construction businesses are digital and creative environments full of opportunities and widening your knowledge on the software available can help you become aware of the diversity within the construction sector.
HubSpot is aware of this rapid evolution and tries to reflect the speed at which marketing is changing by constantly releasing new features. As HubSpot partners, we encourage construction professionals looking to effectively leverage marketing, sales, service, and IT teams together to consider this efficient and user-friendly CRM platform to support the growth of their company.
In the same way, we understand that time is of the essence in the construction industry, and we publish a monthly recap of all HubSpot updates within the month so keeping track of the newest technologies and being aware of the most recent marketing strategy hacks is easier and more straightforward than ever for busy building product professionals.
If after reading all this information you are tempted to get HubSpot certified, but you are questioning yourself, keep in mind that it is only when stepping out of our comfort zone and engaging in something that we are not sure about that we will be able to discover new and exciting things. Allow yourself to be inspired and learn about new ways in which you can see your dream business grow.
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.