As our client base continues to climb, our content team grows with it! We are over the moon to finally announce the onboarding of our new content writers, Brennan Chui and Emma Gibbons. They will be joining our content team, and supporting our clients through their experience in product marketing, SEO, and account management. Welcome to the team!

At the end of 2022, we got some good news, but we thought we would save them and share them with the new year. We are now HubSpot Certified Trainers! Our Head of Platform Consulting is now a HubSpot Certified Trainer and has been recognised to provide training of quality equal to that offered by the HubSpot Academy! Would you like to know more?

Last week, our CRO Jack Meisinger attended UK Construction Week 2022. Taking place at the NEC, in its 6th edition, UK Construction Week (UKCW) brought together all sectors within the built environment, allowing for the industry to have a new opportunity for networking, much needed after the COVID-19 pandemic. With over 23,900 visitors and 300 expert speaker line-up, we had been looking forward to this for a while.

After going home with two awards last year, Insynth is thrilled to announce that their clients have been shortlisted for four Construction Marketing Awards in 2022!

The Construction Marketing Awards has recognised the most creative, innovative, and effective UK Construction Marketing since 2012. We're chuffed to be amongst such great company.

Failure is a taboo topic in marketing, yet teams struggled with feelings of disappointment, defeat, and underperformance. A fast-paced world where individuals are measured in terms of the goals met, the KPIs, and their commissions, we have become terrified of being pointed at, of becoming vulnerable to someone saying that we were not right. But that is the only way we truly learn. Reading Black Box Thinking by Matthew Syed, we dove into a trip of self-discovery - re-defining the concept of failure and how we react to it.

Last week, part of the Insynth team attended one of the most awaited marketing conferences of the year: INBOUND22! INBOUND is an annual conference organised by HubSpot in Boston. This year, INBOUND22 was hybrid, allowing for anyone to join all around the globe, which meant that some members of our team could also attend from the comfort of our offices or their own home! 

This past week marked a special occasion for one of our ex-Insynth-ers. Freya Oxton-Grant, a previous Digital Marketing Consultant from July 2020-2021 celebrated her graduation from Lancaster University. She achieved a great result of a First-class degree in Advertising and Marketing, and we are very proud of her!

With the digitalisation of the construction industry, construction professionals have embraced continued education as key for the growth of their business. Whilst architects, specifiers and contractors are encouraged to devote their CPD hours to industry specific courses, professionals from all areas have underlined the benefits of becoming more familiar with marketing-related topics.

Aware of the lack of accessibility to these courses, HubSpot created an open-access learning platform through which a user can learn everything they need to know about the philosophy behind the brand and, consequently, inbound marketing. First launched in 2010, this project evolved to what it is currently known as HubSpot Academy.