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The latest version of Insynth’s Digital Construction Media Guide is available to download, ranking the top 52 architectural magazines to have your content published in throughout 2022.

Looking at a range of factors including domain authority, on-site traffic, and social media followers, Insynth uses a proprietary algorithm to produce an independent and most importantly, an objective view of which titles can be used within your digital PR activity to boost SEO.

Helping construction marketing professionals, this guide should be used to understand the effectiveness of your marketing strategy. By understanding the best architectural magazines to share your content in, you can better understand the type of content you need to create.

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2022’s Best UK Architecture Magazines

The top 10 UK Architecture magazines to have your content published in are;

  1. Dezeen
  2. Wallpaper
  3. The Architects Journal
  4. E-architect
  5. Architectural Review
  6. Building
  7. The Spaces
  8. BD Online
  9. RibaJ
  10. ICON

Why This Guide Is Important For Your Building Product Business?

In 2022, it’s reported that organic search drives 53% of all website traffic. In order to be at the top of the list, it’s vital that your website maintains its search ranking, staking a claim towards the top of page 1.

In order to do this, you need to consider SEO and make sure your website is built in a way that Google can rank, combining content and technical considerations.

The reason you want to increase your ranking is because the higher you are on Google, the more likely your website will be visited. Search Engine Journal reports that the first organic result in Google Search receives over 25% of clicks.

After position one, the study finds that the click-through rate drops to 15% for position two and 11% for position three.

With that in mind, you need to find ways to increase your website’s overall position so you can maximise the visits to your website.

 

Why This Guide Can Help Increase Your Google Rankings

It all comes down to backlinking and domain authority.

Domain authority is a ranking given to your website by search engines that determines how likely a web page is to rank. The higher the number, the more likely a website will be towards the top of the SERPs.

In order to get your domain authority higher, you need to receive backlinks, links from other websites to your content.

This is where the guide comes in and why digital PR is such an important part of your digital marketing approach.

If you’re able to make use of backlinks from this list of the UK’s best architectural magazines, you’ll be able to increase your own and navigate further up the Google Rankings.

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The Top 10 Architecture Magazines In The UK

#1 – Dezeen

The world’s most influential magazine in the architecture and design sector.

Bold words from the magazine itself, but with over 1,000,000 unique visits to its website and the same number of followers on social media, you can see the influence this architectural powerhouse has on the industry.

It’s no surprise that Dezeen is a non-mover from the latest media grader published in 2019.

https://www.dezeen.com/

 

#2 – Wallpaper

A new entry in this year’s digital media grader, Wallpaper, stylised as Wallpaper*, is a publication focusing on a range of sectors, championing the best in architecture, interiors, fashion, art and contemporary lifestyle.

With almost 2million Twitter followers, Wallpaper is at the cutting edge of the latest design techniques and is a site that welcomes over 1million visitors a month.

A domain authority of 76 also makes it a valuable site to receive a backlink from.

https://www.wallpaper.com/

 

#3 – The Architects’ Journal

First published in 1895, The Architects’ Journal has been a staple in the industry for well over a century.

2019’s runner-up and third place this year, this fortnightly publication should be a ‘go-to’ architectural magazine for those construction marketing experts wanting to understand what architects are looking for.

https://www.architectsjournal.co.uk/

 

#4 – e-architect

A new entry in 2022’s digital media grader, e-architect is an online news platform sharing the latest in building news, as well as highlighting the latest products and awards in the industry.

With over 36,000 pages of architectural information, it receives well over 250,000 visits a month. Twinned with its strong domain rating of 70, e-architect is an important place to get your building product PR coverage

https://www.e-architect.com/

 

#5 – Architectural Review

2019’s number 3, Architectural review has a domain rating of 66.

Boasting 250,000 unique visitors each month, this architectural magazine has a strong focus on engaging with design professionals both in the UK and further afield, giving the potential to highlight your building product to a significant audience.

https://www.architectural-review.com/

 

#6 – Building

The UK’s leading magazine for construction professionals, building focuses on providing news, expertise and intelligence from the building sector.

As well as providing the latest news, Building also offers building product manufacturers the opportunity to upload CPDs.

This approach has gained Building 250,000 monthly visitors and a domain rating of 66, a new entry to this year’s grader.

https://www.building.co.uk/

 

#7 – The Spaces

The fourth new entry in this year's list, The Spaces is a digital platform that explores new ways to live and work through the eyes of architectural design.

Exploring everything from the best buildings across the globe, to the best interactional workspaces, The Spaces explores how the way we interact with the world is changing.

With pitches available, The Spaces is providing a platform for any and all building product businesses doing so with a domain rating of 66.

https://thespaces.com/

 

#8 – BD Online

Formerly a weekly newspaper for architects, BD Online, or Building Design has been continuously online since 2014.

A domain authority of 65 and a dedicated 100k visitors a month, BD Online continues to deliver a range of information from the industry including news, jobs and product information.

https://www.bdonline.co.uk/

 

#9 – RibaJ

The official architectural magazine of RIBA, the professional body for architects in the UK, the title has slightly shifted in recent years, becoming more commercial but still providing unrivalled knowledge in the industry.

This move to a more commercial approach means that advertisers can gain access to RIBA memberships, as well benefiting from a domain authority of 57 and almost 50k unique visits each month.

https://www.ribaj.com/

 

#10 – ICON

Reviewing the best new buildings, exploring the most innovative and influential design trends and reviewing a range of events and exhibitions in the industry, ICON is a leading magazine in the sector.

Established in 2003 and highlighting the cutting edge of architecture and design, ICON has over 76,000 social media followers and a domain rating of 61.

https://www.iconeye.com/

 

Get Your Digital PR Media Grader

If you’d like the full breakdown of the architectural media guide you can download your copy here.

To discover more about the benefits of digital PR and the effects it can have on your business, we’ve written plenty of content about what exactly it is, why it’s important and how you should approach each publication.

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About Insynth

At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.

We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.

As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM ImplementationWeb DesignSales AutomationSEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

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Dom D'Angelillo

Written by Dom D'Angelillo

Dom is a Technical Writer at Insynth Marketing Ltd and enjoys nothing more than making complicated topics easy to digest.