The pivotal shift towards customer-centric philosophies has asked from companies within all industries the adoption of advanced tools. HubSpot emerges as the industry leader, seamlessly blending CRM with AI to redefine marketing and sales processes specifically for the construction sector. From intelligent content creation and dynamic image generation to precise email communication and strategic sales forecasting, HubSpot's offerings align seamlessly with the needs of building product manufacturers.

This year, in 2023, HubSpot's platform has undergone significant updates, enhancing its efficiency and effectiveness. Anticipate further improvements throughout the year, necessitating awareness of all available features. Continue reading for a recap of the most crucial changes and updates from this year, along with insights on maximizing their benefits as we progress into 2023.

For those unfamiliar with my blogs, I'm Ainhoa, Insynth's Head of Platform Consulting and their in-house HubSpot expert. Since April 2021, I've been  compiling monthly updates to ensure you stay informed about HubSpot's developments. This post provides a summary of the essential updates from the past few months.

If you haven't followed my blogs previously and wish to explore every new feature introduced to the platform in 2023, you can access my monthly blog posts for the current year below!

As we get into the final stretch of the year, it's a strategic moment to think about the trajectory of your business. In the dynamic landscape of today's business environment, adaptability is key, and there's no better time to assess your business goals than now. This blog serves as your compass, navigating you through the significant updates that HubSpot has unveiled this November.

As we step into the latter part of the year, it's the perfect time to contemplate the future of your business. We're amidst a rapidly changing landscape, and now more than ever, it's crucial to align your business aspirations with a flexible and customised CRM solution. This blog serves as your portal to stay informed about the most significant HubSpot updates this month.

Businesses must constantly adapt and evolve to stay competitive.

A significant part of this adaptation involves the effective management of their online presence. A robust online presence is crucial for construction companies to attract potential clients and showcase their portfolio of projects.

So, what if you could build the CRM of your dreams? What if you could seamlessly integrate your processes and data into a powerful CRM that not only meets but exceeds your unique needs? As HubSpot Partners, we believe you can, and we can help you with that!

As we step into the latter part of September, have you contemplated the future of your business? Most of us are already seeing a paradigm shift, it's vital to harmonise your aspirations with a flexible and custom-tailored CRM solution. This blog is your gateway to staying in the loop on the most significant HubSpot advancements this month.

The landscape of building product companies is constantly evolving, and as we approach 2024, new challenges and opportunities are on the horizon. In this blog post, we'll delve into the ten key challenges that product companies are likely to face in 2024 and explore how HubSpot, a leading CRM and marketing automation platform, can help address these challenges.

In an increasingly competitive business landscape, companies in the construction industry are turning to advanced CRM tools like HubSpot to streamline their operations, enhance customer relationships, and boost growth.

As we enter the last quarter of 2023, having an online presence is not merely an option; it is an absolute necessity. Nevertheless, crafting a website that genuinely reflects your business ethos and engages your audience has frequently entailed a labour-intensive and costly undertaking, replete with intricate coding and design work.

Staying ahead of the curve is essential for success. And, yes, that might involve AI.

HubSpot understands this better than most.

That's why, in 2023, HubSpot has rolled out a slew of exciting AI product launches aimed at helping businesses supercharge their marketing and sales efforts. According to The HubSpot Blog's State of AI Report, over 85% of marketers and sales professionals agree that AI enhances content quality and prospecting efforts.

As we leave August behind, let's take a moment to consider how your business is looking to wrap up the third quarter of 2023. Envisioning the months ahead, it's clear that data and, moreover, quality data, will play a pivotal role, and a strategic CRM system will likely be at the forefront. Aligning your aspirations with a dynamic and customised CRM solution is more crucial than ever.

Looking ahead to the end of Q4 2023, how do you expect your business finishing the year? It is likely that that vision will involve the right tech and, most likely, the right CRM. It is essential to align your goals with a flexible and tailored CRM solution. In this blog post, I will share with you how HubSpot can be the CRM that help you drive your business forward and achieve your 2023 goals.

As we reach the halfway point of the year, it's time to reflect on how your business has progressed and envision its future by the end of Q4 2023. To facilitate your transformation, it is crucial to align your strategies with a flexible and tailored CRM solution. This blog aims to keep you updated on the most noteworthy HubSpot advancements throughout the month of June!

How do you envision your business by the end of Q4 2023? If you're ready for a transformation, it's crucial to align it with a flexible and tailored CRM solution. This blog will keep you updated on the most noteworthy HubSpot advancements throughout the month of May.

Did you know that the construction industry has gone digital?

Well, you cannot say that we did not warn you! Since 2020, the built environment has undergone a significant transformation recognising the need to keep up with new trends and to ensure that they have the right tools and resources to grow their building product business. And, for that, people are finding that the key to success in this digital world is communication. Is your marketing geared to work in 2023?

As the Q1 2023 fades away in the distance, product brands are actively seeking innovative ways to boost their marketing, sales, and service processes. How do you want your business to look like by Q4 2023? If you are looking for a change, it is likely that this needs to happen hand-in-hand with an adaptable, fully customized CRM. This blog will keep you in the loop on the most significant HubSpot updates throughout the month of April.

As the first quarter of the year gains momentum, product brands are actively seeking innovative ways to optimize and streamline their marketing, sales, and service processes, while elevating the achievement of key performance indicators and goals. Does this resonate with you? An adaptable, fully customized CRM is the key to conquering these objectives, and staying current with the latest features ensures you're maximizing the potential of your chosen platform. This blog will keep you in the loop on the most significant HubSpot updates throughout the month of February, empowering your brand for success.

Managing contact and client information might seem simple in the early stages of the development of a company. An Excel spreadsheet is comfortable enough and, even if some members of your team struggle to find documents in the endless loops of folders within folders that you have on your shared server, there is no need to panic. Yet, as your company expands, you bring on more clients, and you recruit more staff, and… panic.

As we ease into the year, Q1 KPIs and goals get more and more real, and building product brands are looking into different ways to optimise and streamline their marketing, sales, and service processes. Sounds familiar? A fully-customised CRM is a fantastic way of achieving that, but when choosing a CRM, it is important that you keep up with its new features so you can make the most of your platform. This blog will provide you with a summary of the most important HubSpot news during the month of February.

A CRM is a key component of a philosophy that approaches the customer as an invaluable asset around which your construction brand should evolve and grow. HubSpot represents a change of paradigm in marketing and sales processes, including the specification process, and helping building product brands become more customer-centric, ensuring their growth. Is your 2023 strategy benefiting from all the perks of using the right CRM?

Well, the clock is ticking and... 2023 is almost here! A new year comes with new opportunities and, even if it might seem daunting, when supported by specialised consultants, platforms like HubSpot can optimise your processes, making sure that we make of 2023 your year.

This year has seen major updates to HubSpot's  platform, which have made it even more efficient and effective! We're expecting even more improvements in 2023, so it's important to be aware of all the features available. Keep reading for a summary of the most important changes and updates for this year, and how to make the most of them moving into 2023.

We start the last quarter of the year with a new list of updates that HubSpot is releasing as we finish the year. HubSpot is positioning itself as one of the go-to CRM platforms for 2023, having been named by Gartner as a Leader in the Magic Quadrant for B2B Marketing Automation Platforms. The evaluation was based on specific criteria that analysed the company’s overall "Completeness of Vision" and "Ability to Execute. Want to learn more?

We just came back from INBOUND22 and, wow! HubSpot has definitely given us a few surprises. Whilst no products were released, it is clear that HubSpot is maturing and it is stablishing itself as an end-to-end one-platform CRM software that can work in tandem with other integrations. As HubSpot users, INBOUND22 gave us the confidence that we are in safe hands.

HubSpot is getting up to speed, bringing us a significant number of updates for the month of August. It is clear that HubSpot is working fast, making sure that the platform gets to INBOUND2022 in its best shape! It can be hard to keep up with all the updates the platform releases and that is why we have gathered the most relevant ones for you to look at! 

As the construction industry became digitalised, numerous experts foresaw the disappearance of one-to-one conversations as we knew them, predicting disruptive and spammy tendencies to take over commercial interactions. Fortunately for building product businesses, those calculations could not have been any further from the truth and high-quality, natural, and organic connections are rewarded more than ever.

It might be holiday season but HubSpot does not stop (actually, they took a Global Week of Rest during the month of July, but that did not keep them from releasing some fantastic updates this month!). HubSpot wants to be the go-to CRM for all businesses and it is actively listening to their customers to take their feedback on board and improve some of their features. 

ROI or return on investment is a metric used to measure the profitability of an asset. It simply refers to measuring the results of a particular activity during a specific period of time against the initial resources first invested in said activity. When it comes to marketing, the ROI compares the amount of money spent on a campaign to the amount of revenue you have gained... Simple? Not quite!

ROI is an elusive figure for most building product businesses and getting it wrong can lead to catastrophic consequences. With HubSpot, that figure is attainable in seconds... In this blog, we learn the role of ROI in a good marketing strategy, the different ways in which it can be interpreted, and the features included in HubSpot that can help you gain clarity when looking at your marketing performance.

HubSpot has been implemented in more than 143,000 businesses in over 120 countries. It comes as no surprise that it has become one of the most popular CRM-based marketing, sales, services, and operations platform in the last ten years. A quick search in Google will take you to numerous success stories where you can see the huge impact swapping to HubSpot can have for your building product brand but, the real question is, is HubSpot really worth it?

The end of the quarter brings more HubSpot updates for users to continue making the most of their CRM. With a long-awaited product release, HubSpot is paving the way for an even stronger second half of the year. If you feel like you cannot keep up with this update, do not worry! We have written a summary so you learn about them in less than 10 minutes.

As a business leader in the built environment, you know how important it is to manage construction leads effectively. However, with multiple systems claiming to be the solution but very few actually meeting their claims, it can make understanding the benefits of each system challenging and selecting one confidently practically impossible.

This article will give you 5 effective ways HubSpot can help you effortlessly streamline your lead management, helping your sales team to be more aligned and productive simultaneously.

Now, let's run down some of the best ways you can align your sales and never drop the ball on a lead again.

So… HubSpot has done it again! From June 15^th, HubSpot users will be able to create entry-level websites on HubSpot for free, enjoying fantastic features such as premium hosting, SSL certificate, WAF, and 24/7 security and threat monitoring, with no monthly cost entailed to it. HubSpot has clearly understood the need of growing business for a platform that would allow them to elevate the quality of their website, regardless of the dimensions of their business or their budget.

Another month brings another blog on HubSpot's latest updates! Among other events, May gathered HubSpot's World Certification Week and the Operation Hub's first birthday, both events that created a cheerful atmosphere within the HubSpot Community. Together with those events, throughout the month of May, HubSpot has released numerous updates that can help your building product brand grow better and faster.

2022 has come with an undeniable trend: the way we do things has changed and, more importantly, has not stopped changing. As a result, the construction industry is witnessing an unprecedented transformation. And revolution, indeed, comes through education.

Powered by the sector's digitalisation, construction marketing has also had to catch up. These new trends ask for innovation in how we communicate and make sure we reach the right people, with the right message, at the right time. As HubSpot partners, we understand inbound as the new way of driving digital interactions, prioritising personalisation, relevance, and value.

And, just like that… Q1 is gone! HubSpot has made us used to monthly updates, with new features coming out almost anytime but, with a new quarter, we can see exciting new updates coming to life! I can be difficult to keep up with HubSpot’s news, particularly when they release announcements so often so, with that in mind, this blog will provide you with a summary of the most important HubSpot news during the month of April!

Choosing HubSpot as a CRM is often thought a process through which you open new doors! And, this is often daunting. Trying to do too much or start using the platform without customising it first can discourage you and your team, ultimately making you abandon the platform.

A good way to start getting used to HubSpot’s vocabulary is to keep up with its new features. Because keeping on top of HubSpot's updates can be tricky, this blog will provide you with a summary of the most important HubSpot news during the month of March!

Another month brings another post with HubSpot's latest updates! Choosing HubSpot as a CRM is a fantastic decision, and it is important that you keep up with its new features so you can make the most of your platform. Because keeping on top of HubSpot's updates can be tricky, this blog will provide you with a summary of the most important HubSpot news during the month of February!

Well, Happy New Year! No doubt, the clock is ticking, and 2022 has arrived with a wide range of opportunities that could be the key to the success of your construction product business. Do you have the tools that will allow you to make the most of those opportunities?

So close to the New Year... that we need a HubSpot 2021 round-up! This year has brought us new updates and features that have revolutionised how we do marketing. And we are expecting even more for the next year! So you can make the most of your platform, it is essential that you are aware of all its features. But, it is now always easy to keep up with HubSpot! So, keep reading for a quick, concise, and compelling summary!

Last month of the year and, yet, full of updates from HubSpot. With an impressive attention to detail, HubSpot has exceeded all expectations when it comes to the updates recently announced. After a fantastic 2021, the platform is driven to position themselves as the #1 CRM available to B2B and B2C businesses. How is HubSpot making a difference in 2022?

Just a few weeks away from finishing the year, HubSpot has stepped on the gas and revealed some of the most awaited platform updates. It is clear that HubSpot is setting the pace for 2022 full of news that will keep the industry of marketing evolving. Learn how HubSpot can help you stay ahead of your competitors, making sure you are always using the newest tools!

With INBOUND2021 taking place this month, October was destined to be a month full of updates and industry news! And it has not let us down.

HubSpot is the only CRM designed following the principles of inbound marketing. This philosophy approaches the customer as an invaluable asset around which your construction brand should evolve and grow. HubSpot represents a change of paradigm in marketing and sales processes, including the specification process! Are you making sure you are keeping up with this transformation?

Live From #INBOUND2021

Attending INBOUND2021 during these last three days has provided us with the possibility to learn from world-leading experts. But, if there is something that I truly enjoy of INBOUND is the chance to hear first-hand some of the success stories companies have been able to to experience when adding HubSpot to their tech stack. In this post, we have tried gathering a variety of the case studies that were presented during INBOUND2021 on how using different HubSpot features helped companies in their growth journey. 

Live From #INBOUND2021

If you are an automation fan, Mike K. Tatum’s talk was probably one of the sessions that you were looking forward to in INBOUND2021.

Mike K. Tatum is Demand Generation Manager at Momentive, the former Survey Monkey, and, in his talk “Keep Inbound Leads Engaged With a Continuous Cycle of Lead Nurturing Workflows”, he went over his sophisticated ecosystem of lead nurturing automation. He came up with a bulletproof lead nurturing system that he developed after using HubSpot’s Marketing Hub for over 5 years.

Live From #INBOUND2021

INBOUND 2021 is finally here. Equipped with our digital passes and an endless amount of decaf , we are ready to sink our teeth into the 3-day event.

In today’s session held by VP, Tony Verre, The Integer Group, we are learning all about delivering next-level SEO strategies by applying product design methodologies to our search processes – creating a content experience that thrives!

Tony Verre has 12 years of SEO and digital marketing experience. In this time Tony has created and executed digital, SEO and eCommerce strategy for a number of the Top Fortune 100. (Equally important to note,  he’s a big sci-fi and comic-book nerd – my kind of person!)

Live From #INBOUND2021

Giving an unbeatable start to this year's event, Insynth's team is ready to narrate you live this 3-day revolutionary gathering of world leading software experts!

Kim Orlesky has continuously been named as one of the top sales leaders to follow, with LinkedIn considering her their most influential sales authority! She has also been awarded prizes including Startup Canada's Woman Entrepreneur of the Year and Success Magazine’s Most Inspirational Blogger. She is the author of the book Sell More. Faster. and is currently immersed on the writing of her fourth book, Virtual Selling Best Practices.

Another month, another HubSpot update! Making sure you are aware of the updates of this platform is useful for both HubSpot users and non-users, either because you could be making better use of a platform that you are paying for or because these could be the tools your competitors are planning on applying in the near future! Wouldn’t it be great to stay one step ahead?

As commercial interactions move online, websites have become the most important asset when attracting leads. Users are, more than ever, expecting their digital experience to be flawless, determining a business’s credibility through their website’s design and moving onto competition if they consider the user experience in your website to be poor or, simply, not good enough.

If you are a HubSpot user, you might have felt that keeping up with the updates that the platform publishes can easily become a full-time job! Keeping up to date with the features that HubSpot is releasing can seem exhausting but understanding how HubSpot’s new tools can help you improve your business is essential to maximise the growth of your building product company.

A new month brings a new HubSpot update! Just like we did for April, May, and June, we have gathered in this post some of the most important updates about the products offered by HubSpot. Aware of the limited availability of any building product manufacturer, these posts are thought to ensure that you are up to date with all HubSpot releases with minimal effort.

HubSpot is continuously coming up with new features to ensure you have all the tools you need to help you grow better. Keeping track of these updates and product releases can be key to guarantee that your business strategy is using the latest resources available to you.

From Insynth, we understand that, as a building product manufacturer, you have a fast-growing and dynamic company to lead, and you might not have any time to spare.

We have gathered all the updates HubSpot has launched in the month of May so you can learn about them without having to do any research.

Email marketing is a standard within the marketing section of any business, with 87% of marketers utilising the capability of email marketing to generate leads.  

Although it may seem like a complex maze of trial and error (although partly true) this isn’t always the case when it comes to email marketing.  

The only time trial and error comes into it is when you have no guidance for email marketing, apart from that, the only real experimentation that comes into it is when running AB tests on your emails before you find the winning solution.  

To find out the 4 tips for increased success in your email marketing, read on...

After last week’s launch of the HubSpot Podcast Network, it is clear that the commitment of HubSpot with the creation of educational, affordable content is growing. As a growth-driven platform, HubSpot understands that stepping out of our comfort zone and improving our knowledge every day is the only way a business can experience true success.

Email marketing should be a standard in your building products business, but what are the true benefits of using email? 

Less than a month ago, HubSpot released a completely new Hub, the Operations Hub, that aims to be the answer to all the struggles operations teams go through on a daily basis. The dimension of the project of launching a new Hub suggested that Operations Hub would be the big surprise HubSpot had prepared for 2021. But little did we know…

Keeping up with the activity of HubSpot is not always easy. You can try and be up to date with the features HubSpot is releasing by periodically checking their website or following them on social media. But it can get overwhelming…

And, as a busy building product manufacturer, we know you have no time to spare.

So, I have summarised some of the most important updates that HubSpot has brought to light during the month of April so you are kept in the loop and can benefit from the new options these features are bringing.

When it comes to social media, the last thing you want is for your page or post to look boring, text heavy and generic.

The use of graphic design can completely change the look of your building products brands social media, giving it a modern, sleek look and make it stand out from your competition.

In this blog, we’re going to look at how social media can enhance the appearance of your social media, as well as improve engagement on your posts.

Like Spiderman said, "with great power comes great responsibility".

And that also applies to the superheroes that allow companies to work smarter, providing them with the tools that save them time, effort, and money.

This superhero is, of course, the operations team.

For building product businesses, power is growth. But with growth, most companies experience friction, leading to discoordination between not only your team, but also with your customers.

Having interesting and captivating graphics in your social media posts can help to engage your audience and elevate the content that you post online.

When you’re taking your construction business digital, you must choose the right content management system (CMS) for you.

The only way you can decide which is best for you is by researching and testing a whole range of different CMS options to compliment your digital marketing efforts, so we’ve narrowed down our top 3, as well as what each one can offer your business to make the whole process easier for you.

Now, more than ever, multiple areas of business across an array of industries are reliant on technology - which is why your tech stack needs to be right. Within building product companies, the right tech can make it possible for construction projects to continue.

With so many options out there, and such a reliance on digital, your tech stack has become almost essential to your business, and you may not even realise it.  

If we can take anything from the past few months, it’s how reliant we have become on technology. For most of us, working from home has prompted us to discover new and interesting ways of working.

How many of you have discovered the ‘virtual background’ on Zoom?

Remote working aside, however, we have noticed that many organisations within building products and construction are turning to technology as a way of running certain business operations more efficiently.

With trade shows being cancelled and sales reps not out on the road, our online presence has had to step up – turning our website into an ‘extra salesperson’ in many ways.  

Building a technology stack can be a daunting task – particularly with so many options out there. This blog hopes to give you some advice on how you can get the most out of your tech stack, and which tried and tested tools work best.

Read on to find out more.