Sandy Bassi
“Without a CRM system, 79% of all marketing leads are never converted to sales.” (MarketingSherpa).
The benefits of a CRM (Customer Relationship Management) systems are huge. One of which is improving efficiency for your construction marketing.
Driving your building products company to understand your customers, sales information, and marketing more than ever.
Interestingly, a report we’ve conducted found that 80% of building product companies didn’t respond to a customer enquiry.
This is huge because these companies are missing out on potential customers and sales. This is where a CRM system can help, it leaves no room for human error as it follows up with enquires.
Keeping that thought in mind, let's explore how a CRM system can help you.
Centralise Your Construction Marketing
Having your company’s data spread across multiple platforms can become tricky. What do you do when you require your customer data, but you can’t find it?
What if I told you that you can keep all this data in one place. Does that sound less stressful?
Well, with a modern-day CRM system you can.
A recent study by Forbes shows that only 34% of executives feel like they have a single view of their buyers. With data spread across departments, you’re causing a fragmented view of your customer.
Initially, you’ll need to migrate your data, however, this will provide you with a holistic view of your customer database, backed up with metrics on how well these customers are interacting with your building product company.
Therefore, you’ll understand your marketing information by viewing how well potential customers are interacting with your website, social media and emails.
You can then use this data to help understand your customer profiles and demographics to better target these customers and nurture these leads.
Use Automation To Save You Time
If I told you that there’s a quicker way to do the manual tasks that you’re doing day-in-day-out, you’d feel like you’re wasting your time.
Automation can save you a lot of time and eliminate those repetitive admin tasks that you probably dread doing. This then allows you to improve and streamline productivity.
Doing the hard work for you to enhance efficiency allows you to spend your time, driving growth for your construction marketing.
A CRM automation refers to the CRM system’s capability to automate your data. Modern-day CRM systems have these features available, making your life a lot easier.
Email Marketing
Email marketing with a CRM system can help your building product business become more efficient. You’ll be able to generate emails that’ll automatically send to contacts of your choice.
You can create email sequences that’ll email to contacts depending on how they’ve interacted with your first email.
With 40% of B2B Marketers believing that newsletters are most critical to their content marketing and 99% of customers checking their emails every day – email marketing isn’t a platform to abandon.
HubSpot’s email marketing tools are great, what’s even better is you don’t need to be a designer; there are so many templates to choose from. With a drag and drop builder, you can ensure your building product company looks professional and stays on brand.
View your email open and clickthrough rates to understand what’s working for your customers. This can save time in brainstorming what to do next, let the data drive your decisions.
Social Media
Did you know, many brands are scheduling their social media posts in advance?
Do you struggle to think of a social media post for the day? A CRM system can help you. So, you can schedule a week or even a month ahead. Perfect to do when your creative juices are flowing.
Social media is impactful. This very platform is connecting us with others across the globe, with enormous power to increase sales and brand awareness.
Automate your social media by scheduling posts in bulk. This takes the strain away from you if you happen to forget.
It's important to keep in mind that your posts aren’t time-sensitive and you’re aware of news or trends that may affect posts you’ve already scheduled.
A LinkedIn post is good for 24 hours, an Instagram post will be visible for 21 hours, Facebook posts for 5 hours and a tweet on Twitter has a lifespan of 18 minutes (Mamsys). Demonstrating that regular posting is essential to target your customers.
Conclusion
Adopting a CRM system for your construction company can drive efficiency by centralising data and saving you time. So, you can ultimately work smarter to drive your construction company for growth and to generate more sales.
Here at Insynth, we’re HubSpot partners and have helped many building product companies successfully integrate HubSpot CRM, bringing them insights into their marketing and sales activities and boosting their growth plans.
If you need to talk about adopting or implementing a CRM system, or you want more information, get in touch with us, we are more than happy to help.
About Insynth
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.