Working in digital marketing for around a month now, I have learnt that time is one of your businesses most valuable assets. After all, time is money, and the more money you bring in as revenue, the more likely you are to be profitable. Therefore going off that, time leads to profits, right? That’s why you need to use your time wisely and in the right areas, so why wouldn’t you want to save time wherever you can?
There’s an endless amount of different software that can help you save time, from CRM systems, to social media scheduling, or even easy to use graphic design software. After working in digital marketing, I’ve been able to learn how to use these different software and now use them on a regular basis, showing just how easy they are to use, if somebody with no experience can pick it up, and effectively use these systems. All of which are designed with one goal in mind, to save you time in your business.
Social Media Scheduling For Building Products and Construction
Social media is an essential process when it comes to marketing, with 1 in 3 people on some form of social media worldwide. It’s such a powerful tool, and more often than not, it’s free too. So it may surprise many, that 28% of companies in the construction industry aren’t on any social media platforms, (figure taken from an in house industry audit, made up of 500 companies).
The only explanation for these companies must be they don’t have the time to constantly update their social media channels. However, posting on social media can be made more efficient, and using the right software, you can schedule a month’s worth of posts, in just a few hours.
Using free tools such as Hootsuite, SEMrush or Sendible, you can essentially enable your social media channels to manage themselves, making your use of social media more efficient for you company, as well as making it easier to analyse your insights, and see which posts are doing well, compared to those that aren’t, and try and see why they’re performing differently .
Social Media is so straight forward to do that companies with poor social media activity have no excuses. I was scheduling posts on my second day as an apprentice, with virtually no training in how to do it. It was that easy that anybody could do it effectively.
Simple To Use Graphic Design Software For Construction Marketing
You may see the title “graphic designer” and think of a digital artist, spending days on a graphic to portray a message, when in actual fact, you can do the exact same in under an hour, with no experience. Graphic design covers everything from digital mosaics of thousands of photos, to a header image on a blog post.
The latter of which can be achieved quickly, to a high standard, without years of training. If done right, graphics can help to generate traffic to your social media as they can draw interest to your topic, which can help generate leads for your business.
Spending time perfecting your graphics can have a positive impact on your business, and with free, easy to use tools, such as Canva, your graphics and images should be to a high quality. Using these tools takes little to no training, and you can almost learn how to make high quality, professional graphics by simply playing around with the program.
An attractive graphic could increase traffic to your posts when shared on social media, so it’s important to make sure your images, show your brand in a good light, and attract potential customers to your posts.
After working in digital marketing for a month, I’ve seen first hand just how important digitising your business can be. And with powerful tools such as social media scheduling available for free, it amazes me how many businesses don’t take advantage, and don’t use it to its full capability, to try and maximise results, whilst minimising effort.
Switching over to a more digitised version of your business could help you in the long term, through the Covid-19 pandemic, as well as giving you a competitive edge over your competitors as the industry progresses from a technological viewpoint
Insynth Marketing is a leading UK construction marketing agency based in Shifnal in the West Midlands.
They use the latest inbound marketing techniques such as construction inbound marketing, to support building product companies to grow their business by proactively driving sales lead generation activity.
As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.