We’ve updated the data below for 2022 and highlighted the top construction hashtags to use over the next 12-months.

Using hashtags in construction marketing is a brilliant way of extending your reach and connecting with a wider, more specific audience on social media. 

By looking at hashtags in more detail, you can see which ones earn the most views, allowing you to fully optimise your posts on all social media platforms. 

Read on to find out which hashtags are the best to use for your construction marketing giving you the tools to put your building products in front of more people online.  

The-definitive-guide-to-social-media-for-the-building-product-and-construction-industry

 

Social Media Users In 2022

As recently as October 2021, recent reports show that more and more people continue to flock online. With 62% of the world’s population (4.88 billion) now online, social media users have also increased to 4.55 billion. This equates to almost 1 million new social media users every day.

While when we discuss social media for building product businesses, we refer to things such as LinkedIn, Facebook, Instagram and Twitter, but this data covers a wide range of additional platforms such as Reddit, YouTube and Quora.

TikTok is one of the more recent names on that list and is affecting social media trends in all industries, including construction. But after surpassing 1 billion users in September 2021 (only the seventh platform to do this) it’s certainly a platform to consider for your building products.

Read More

The Best Social Media Platforms For Construction Companies
Construction Marketing Strategies For Success In 2022
How Graphic Design Can Enhance Your Building Products Social Media?

How To Work Out The Best Construction Hashtags?

There are dozens of online tools that you can use to find out which hashtags are the most effective for your subject matter.

Ritetag is a free tool that you can use to research hashtags in your specific sector. It gives you ideas of similar hashtags that other people are using. 

Hashtags show you the best time to use the specific hashtag you've researched, prolific users and recent tweets that have used the hashtag.

Using these, as well as social listening and monitoring, is a great way to ensure you have social media content that's optimised with the highest potential for maximum reach. According to the Sprout Social Index, 57% of consumers will follow a brand to learn about new services. Up to 47% will continue to engage with a brand after they have followed it on social media, with 89% making a purchase.

It also gives you insight into what conversations are happening around your specific industry, ensuring you stay relevant. 

What this tells us is that combining the correct hashtags to the right social media platforms is guaranteed to get your building product in front of the right people. What works for one of your building products might not work for another, so it’s certainly worth trying a range of different construction hashtags on different social media platforms.

construction marketing agency looking at social media analytics

Analytic Tools For Construction Social Media Hashtags

You can also use the analytics pages that are available through social media platforms. For Facebook and Instagram, this will require you to have a business page, but they provide a valuable service that allows you to see what is working and what can be improved. 

Other platforms, such as LinkedIn, Twitter, Pinterest and YouTube have these tools built to track the success of your posts and are entirely free to use. 

These analytics tools are for tracking the posts that you’ve already produced. They can be a good indicator of your past successes while also guiding you on which posts you could adapt for a greater level of reach.

Optimising your posts with the right hashtags can boost engagement and drive traffic back to your website, providing another avenue for customers to discover 

According to HubSpot, using relevant hashtags can maximise your post's reach potential. For instance, using a hashtag with 100,000 followers is going to triple the reach potential of your compared with not using it. 

The-definitive-guide-to-social-media-for-the-building-product-and-construction-industry

 

Hashtags For Construction Marketing

Being industry-specific will help to bring in leads that have a higher potential of becoming customers. Below is a list that highlights some of the top hashtags to use across all social media platforms that will help promote your building products to the wider construction industry. 

This overview gives you an insight into what hashtags are more popular than others. To get the best results you should conduct your own research within your specific sector.

As there's a large variety of sectors within building products the hashtags listed below are broader, but the broader the hashtag, the larger the reach of your social media post. 

If you use social media often and include hashtags you should use the tools mentioned above to research them and see how popular they really are. This is will also give you some suggestions for other hashtags to use.

Hashtag

Exposure Per Hour

Tweets Per Hour

Retweets Per Hour

Business

>3.2m

367

145

Build

>1.5m

29

0

Engineering

>90,500

83

34

Healthcare

>297,300

100

38

Architecture

>333,900

71

83

Design

>3.4m

204

84

Innovation

>1m

312

117

Safety

>23,300

38

4

Change

>1.1m

38

8

Realestate

71,400

179

29

Environment

119,000

42

8

Security

316,400

125

104

Construction

947,400

58

17

Style

200,000

429

50

Social

33,300

38

29

House

>1.2m

46

4

New

>1.3m

162

113

Property

33,400

42

4

Residential

1,200

12

5

Interiordesign

27,600

71

96

ConstructionNews

366,000

4

0

Development

64,600

25

21

Regulation

3,400

4

0

Housing

22,200

17

0

Planning

9,900

21

0

Drawing

98,000

179

213

Developer

354,000

38

137

ExteriorDesign

2,000

4

0

Building

39,000

25

8

Industrial

52,000

21

4

Product

14,0008

8

9

Manufacturing

17,000

33

9

Infrastructure

9,500

12

26

Heating

46,000

12

0

Industry

41,000

50

4

Apartment

30,900

8

4

Architects

2,900

12

0

Project

94,700

50

12

Commercial

48,000

25

0

Acoustic

8,000

8

0

Renovation

15,400

4

0

Design

>3.4m

4

0

Interior

6,600

17

8

Bespoke

2,000

4

0

Surveying

3,000

4

0

Surveyors

317

4

4

Window

3,000

4

4

Cladding

2,200

4

0

Distributors

2,150

4

0

Flooring

354

8

0

* The above data has been taken from RiteTag which is constantly updating. The exposures per hour have been rounded up or down. 

The-definitive-guide-to-social-media-for-the-building-product-and-construction-industry

 

Conclusion

Hashtags are a great opportunity to increase the chances of your content being seen.

They give you the freedom to see exactly what is being said in a specific space, the latest trends and conversations that are happening minute-by-minute.

When using hashtags ensure you engage with other people too, you need to do more than just include them on your posts. Get involved in conversations, comment on projects, ask questions. It all increases the chance of getting more eyes on your company profile.

They aren't a threat to your company so why not follow them? It might give you some ideas on camera shots, how to present yourselves and what other products you could be doing in that sector.

By commenting and complimenting on what they're doing you'll start to build a relationship. They might even comment back on pictures or share content, all increasing the chance of getting people looking at your company.

It's worth using the recommended hashtags as well as seeing what you're competitors are using. A combination of different construction hashtags on different platforms at different times of the day is guaranteed to increase the reach of your next social media post. 

 

How Insynth Can Help You

Is your Twitter campaign producing the results you want? Insynth’s social media service is designed to provide you with complete control over your brand image and messaging across social media platforms. We will work with you to tailor a personalised social media presence, advising you in terms of:

  • Social consultancy: Developing your personalised social media strategy based on your marketing goals.
  • Managing your brand: Securing engaging usernames and profiles that match your campaigns to highlight your brand image.
  • Social tone and nature: Finding the right voice and style for your brand’s social media presence.
  • Social media monitoring: Highlighting customers’ positive feedback across your social media channels and involving you in conversations.
  • Social PPC: Implementing social ads to develop your social media presence.
  • Social PR: Networking on social media platforms to expand your range of contacts, prospects and clients.
  • Creative Discussion: Creating fast, reactive updates to spark conversations and visibility online.
  • Reporting and Analytics: Analysing data to review the effectiveness of your social media strategy and activity on each platform, to inform future activities.
  • Cross Channel Promotion: Ensuring that your messages reach audiences across all social media and marketing channels to expand your reach.

The-definitive-guide-to-social-media-for-the-building-product-and-construction-industry

About Insynth

At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.

We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.

As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

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Olivia Atkinson

Written by Olivia Atkinson

Organised. Strategic. On it. As Client Services Manager, Olivia is the one that will ensure your campaigns are executed to the highest possible standard.