8 min read
5 Construction Marketing Hacks That Work
In their 2021 State of Marketing report, HubSpot found that 63% of the companies surveyed increased their marketing budget in 2021. Surprisingly enough, the results showed that...
10 years ago, it was far more likely that an architect would be open to meeting a salesperson, attending a CPD or visiting a trade show to find out about new products.
Today, they open their browser and type a question straight into Google when researching and evaluating their available options.
Here are some compelling stats which may surprise you.
80% of the total buyer journey is conducted online before talking to sales.
98% of architects prefer to research building products online.
Only 0.8% of specifiers go to tradeshows to buy/specify products.
Download our free guide; walking you through the best practice for getting online marketing working for you.
With the change in specifier behaviour, traditional marketing methods are no longer having the desired effect for building product businesses. What's missing is a digital approach to construction marketing that aligns great building product businesses better with their customers and the modern route to specifications - and that's what we do!
We combine our 30 years worth of construction marketing experience with proven inbound marketing techniques to combat this issue. Inbound marketing pulls together every strand of your digital marketing activity to create a powerful method of ‘attracting’ potential new specifiers and customers.
It's a common-sense approach and the high-level concepts are simple to grasp. But it is a highly technical field and time and money can easily be wasted by the inexperienced. We leverage three key areas to generate results for you:
Optimising your website for the way specifiers are now conducting research vastly increases your chances of being specified. We use a tailored approach to generate results through web design.
Take your construction marketing strategies to the next level with HubSpot. Gain deep insights into your customers, plan your sales efforts and optimise your time.
Sound Zero has been working with Insynth for 18 months now and in that time we have seen our organic reach increase regularly month on month. Their content creation is first class and they possess all the knowledge and techniques needed to help a business grow through inbound marketing. It’s not a quick and easy win, but their approach will work if you put in the hours with them and stick with it for the long haul.
Leigh has been working with us for some months now, to initially understand our business and then setting up and integrating HubSpot into our current systems. To do this, all existing data had to be cleansed and migrated into HubSpot, giving us a clean and accurate database to work with. Leigh has supported us with ongoing training, which has proved invaluable in getting the best out of HubSpot as our CRM, along with help and consultancy on other areas such as SEO for our business in general. We would recommend HubSpot as a CRM but more importantly, Leigh who has helped us get the most out of the system.
We have been very impressed with the high level of the quality of the work that has been provided by Leigh Simpson and Olivia Atkinson. Our website before Insynth came on board was of very poor quality and not rated in the google rankings, we did not understand at first the importance of blogging and certain buzz words, since they have come on board we have been educated on the importance of getting our Product Rotarad into the first page of google and are now moving up in the rankings. Our social Media pages Twitter, Facebook and Linked In has now created more awareness just by the quality of the content that Insynth provided for us. Rotarad has a very positive and bright future thanks to the team and we are looking forward to a close ongoing working relationship
Insynth have made great efforts to understand our business goals, people and market place. They developed a strategic approach that is helping to accelerate our growth plans. Their holistic process is having a far reaching effect across our business and our team. Focussing on quick wins, Insynth identified areas where we could achieve results in the first few weeks of engagement, as well as longer term targets. Their approach was very forensic, data driven and action orientated. Within 2 months our organic rankings had improved and our web traffic had grown by 40%. Enquiry levels are up on the same period 12 months ago and we anticipate higher conversion levels through adopting inbound methodologies. Insynth have positioned Contour for significant growth in 2018 and beyond.
Working with Insynth is just a fantastic experience all round, not only do Insynth provide all of their services in a timely professional successful manner but they also educate clients on what is important to their particular company and increase understanding of services offered in order to assist with strategy. A true partnership.
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To an architect, a CPD can be like a bag of Revels. You never know what you’re going to get…A post written by architect and friend of Insynth, Paul Iddon ARB RIBAA couple of years...
As commercial interactions move online, websites have become the most important asset when attracting leads. Users are, more than ever, expecting their digital experience to be...
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