80% of the total buyer journey is conducted online.
10 years ago, it was far more likely that an architect would be open to meeting a salesperson, attending a CPD or visiting a trade show to find out about new products.
Today, they open their browser and type a question straight into Google when researching and evaluating their available options.
Here are some compelling stats which may surprise you.
We use the revolutionary inbound methodology as a solution to your construction marketing challenges.
Construction inbound marketing is the strategic process of developing educational, informative and useful content, via your website, blogs and social media, to attract specifiers, contractors and other construction decision-makers to your website and business.
The more questions specifiers need to be answered, the more content opportunities there are, and the bigger online footprint you can create. Inbound pulls together every strand of your digital marketing activity to create a powerful method of ‘attracting’ potential new specifiers and customers.
It's a common-sense approach and the high-level concepts are simple to grasp. But it is a highly technical field and time and money can easily be wasted by the inexperienced.
We are the only construction marketing agency in Europe which specialises in inbound marketing and being platinum HubSpot Partners, we have a track record of effective CRM implementation and delivering results for building product brands.
With our data-driven approach to construction marketing, you can be assured that there is full transparency in the process and by working month-to-month we don’t tie you into long term retainers so you maintain control and peace of mind throughout.
Your trade secrets are invaluable, this is why we exercise a total exclusivity approach for each client. This means while we're working together we won't work with any of your competitors or any other business in your sector.
We have a building product manufacturing heritage and we understand how damaging this can be.
Often, you will be told to get more traffic, but this may not be the best use of your resources. How much traffic is available for your sector? What’s your share? How competitive are the keywords you need to target?
You may find that the quickest wins can be found improving conversion from traffic to leads, leads to quotations and quotations to orders.
We help you understand your key metrics so you minimise the risk of wasting money and maximise your potential for growth.
Sound Zero has been working with Insynth for 18 months now and in that time we have seen our organic reach increase regularly month on month. Their content creation is first class and they possess all the knowledge and techniques needed to help a business grow through inbound marketing. It’s not a quick and easy win, but their approach will work if you put in the hours with them and stick with it for the long haul.
Leigh has been working with us for some months now, to initially understand our business and then setting up and integrating HubSpot into our current systems. To do this, all existing data had to be cleansed and migrated into HubSpot, giving us a clean and accurate database to work with. Leigh has supported us with ongoing training, which has proved invaluable in getting the best out of HubSpot as our CRM, along with help and consultancy on other areas such as SEO for our business in general. We would recommend HubSpot as a CRM but more importantly, Leigh who has helped us get the most out of the system.
We have been very impressed with the high level of the quality of the work that has been provided by Leigh Simpson and Olivia Atkinson. Our website before Insynth came on board was of very poor quality and not rated in the google rankings, we did not understand at first the importance of blogging and certain buzz words, since they have come on board we have been educated on the importance of getting our Product Rotarad into the first page of google and are now moving up in the rankings. Our social Media pages Twitter, Facebook and Linked In has now created more awareness just by the quality of the content that Insynth provided for us. Rotarad has a very positive and bright future thanks to the team and we are looking forward to a close ongoing working relationship
Insynth have made great efforts to understand our business goals, people and market place. They developed a strategic approach that is helping to accelerate our growth plans. Their holistic process is having a far reaching effect across our business and our team. Focussing on quick wins, Insynth identified areas where we could achieve results in the first few weeks of engagement, as well as longer term targets. Their approach was very forensic, data driven and action orientated. Within 2 months our organic rankings had improved and our web traffic had grown by 40%. Enquiry levels are up on the same period 12 months ago and we anticipate higher conversion levels through adopting inbound methodologies. Insynth have positioned Contour for significant growth in 2018 and beyond.
Book time with our founder & CEO, Leigh Simpson, to discover if our approach is a good fit for you.
Or, tell us about your challenge and we'll drop you a line!
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