Developing a marketing strategy for your construction or building products business can seem like a daunting task. While it’s not a 5-minute job, it doesn’t need to be a huge burden for you to create your new marketing plan.
Without one though, your time, effort and money can easily be misdirected and even wasted, negatively impacting your ROI and personal success.
A well-researched and crafted strategy document will add real clarity and focus to all of your marketing, and sales, activity, improving your brand, market share, product offering and profitability.
By following a systematic process, you will be able to quickly establish where you are currently, where the opportunities are and how to realise them. Here are a few pointers, describing how we approach construction marketing strategy with our clients.