Leigh Simpson

Leigh Simpson

Aligning my experience in marketing, technology, building products and business growth to bring you insights on how to leverage the internet and the latest technology to help you generate more leads, acquire more customers, improve client enagement and create long term competiteve advantage.

Recent posts by Leigh Simpson

11 min read

How To Develop A Construction Marketing Strategy

By Leigh Simpson on May 17, 2018 5:13:16 PM BST

Developing a marketing strategy for your construction or building products business can seem like a daunting task.  While it’s not a 5-minute job, it doesn’t need to be a huge burden for you to create your new marketing plan.

Without one though, your time, effort and money can easily be misdirected and even wasted, negatively impacting your ROI and personal success. 

A well-researched and crafted strategy document will add real clarity and focus to all of your marketing, and sales, activity, improving your brand, market share, product offering and profitability.

By following a systematic process, you will be able to quickly establish where you are currently, where the opportunities are and how to realise them.  Here are a few pointers, describing how we approach construction marketing strategy with our clients.

Topics: Construction Marketing Construction Inbound Marketing Construction Marketing Strategy