14 min read

Email Marketing For Construction Companies

By Rich Newsome on December 13, 2019 10:43:29 AM GMT

In the world of digital marketing, email is one of the oldest marketing channels, with the first email being sent way back in 1971. Since its primitive beginnings, email has evolved, with worldwide usage set to reach 3 billion by 2020.

This powerful tool shows no sign of slowing down, and with over 43 thousand architects and 2 million contractors currently in the UK, this guide will ensure that you’re leveraging every opportunity within your email marketing efforts.

We all know that sending an email is much more complicated than drafting a message and hitting ‘send’. A healthy, clean contact database is at the heart of any successful email marketing strategy, so we’ll give you tips and tricks to obtain (and retain) your contacts, allowing you to deliver the right message at the right time.

Topics: Construction Marketing Strategy Email Marketing
15 min read

What Is Content Marketing For Construction?

By Rich Newsome on December 4, 2019 11:14:16 AM GMT

In this post, we’ll aim to cover all aspects of content marketing for construction and how it can prove to be a profitable, results-driven tactic-not to be ignored in today’s digital world.

Topics: Content Marketing Construction Marketing Blogging Construction Inbound Marketing Construction Marketing Strategy
6 min read

Construction Marketing Strategy: What Is Your Mission?

By Olivia Atkinson on November 19, 2019 4:34:58 PM GMT

Mission statements can be tricky to produce. Where do you start? Who needs to see it?  How will it help us to grow?  These are the questions that you may ask yourself.

A well-crafted mission statement will unify your team around a clear objective that they believe in, bringing synergy and focus to your efforts. 

Topics: Construction Marketing Strategy
11 min read

How To Develop A Construction Marketing Strategy

By Leigh Simpson on May 17, 2018 5:13:16 PM BST

Developing a marketing strategy for your construction or building products business can seem like a daunting task.  While it’s not a 5-minute job, it doesn’t need to be a huge burden for you to create your new marketing plan.

Without one though, your time, effort and money can easily be misdirected and even wasted, negatively impacting your ROI and personal success. 

A well-researched and crafted strategy document will add real clarity and focus to all of your marketing, and sales, activity, improving your brand, market share, product offering and profitability.

By following a systematic process, you will be able to quickly establish where you are currently, where the opportunities are and how to realise them.  Here are a few pointers, describing how we approach construction marketing strategy with our clients.

Topics: Construction Marketing Construction Inbound Marketing Construction Marketing Strategy