In the world of digital marketing, email is one of the oldest marketing channels, with the first email being sent way back in 1971. Since its primitive beginnings, email has evolved, with worldwide usage set to reach 3 billion by 2020.
This powerful tool shows no sign of slowing down, and with over 43 thousand architects and 2 million contractors currently in the UK, this guide will ensure that you’re leveraging every opportunity within your email marketing efforts.
We all know that sending an email is much more complicated than drafting a message and hitting ‘send’. A healthy, clean contact database is at the heart of any successful email marketing strategy, so we’ll give you tips and tricks to obtain (and retain) your contacts, allowing you to deliver the right message at the right time.