What Is Content Marketing For Construction?

By Rich Newsome on December 4, 2019 11:14:16 AM GMT

In this post, we’ll aim to cover all aspects of content marketing for construction and how it can prove to be a profitable, results-driven tactic-not to be ignored in today’s digital world.

Continue Reading

Construction Marketing Strategy: What Is Your Mission?

By Olivia Atkinson on November 19, 2019 4:34:58 PM GMT

Mission statements can be tricky to produce. Where do you start? Who needs to see it?  How will it help us to grow?  These are the questions that you may ask yourself.

A well-crafted mission statement will unify your team around a clear objective that they believe in, bringing synergy and focus to your efforts. 

Continue Reading

How To Develop A Construction Marketing Strategy

By Leigh Simpson on May 17, 2018 5:13:16 PM BST

Developing a marketing strategy for your construction or building products business can seem like a daunting task.  While it’s not a 5-minute job, it doesn’t need to be a huge burden for you to create your new marketing plan.

Without one though, your time, effort and money can easily be misdirected and even wasted, negatively impacting your ROI and personal success. 

A well-researched and crafted strategy document will add real clarity and focus to all of your marketing, and sales, activity, improving your brand, market share, product offering and profitability.

By following a systematic process, you will be able to quickly establish where you are currently, where the opportunities are and how to realise them.  Here are a few pointers, describing how we approach construction marketing strategy with our clients.

Continue Reading