As construction marketers, Insynth often work with building product manufacturers whose aim is for their products to be specified by architects, consultants and engineers.
But, all too often, building product manufactures aren’t sure what architects are looking for.
They tend to ask us the same question:
‘What content should be included on our website to appeal to architects?’
Insynth have conducted research with architects to establish exactly what they are looking for on a building product manufacturer’s website.
Contrary to common misconception, your website design doesn’t need to be a glossy marketing brochure. Architects are looking for clear, concise information that gets straight to the point.
Architects are looking for information and inspiration.
Here are the 10 main things that architects are looking for when they land on your building products website.