4 min read

Insynth Welcomes New Head of Design To The Team

By Rich Newsome on 15-May-2020 08:58:32

In a world where companies are now judged by the quality of their online presence, a high-performance website is crucial. This is particularly true of companies within building products and construction, as architects and specifiers are spending more time researching products online than ever before.

In the past fifteen to twenty years, we’ve noticed a significant shift in the way businesses operate, and it’s fair to say that a company’s website is a key tool in delivering a strong brand identity (and message). This is particularly true for those operating within the construction space. As competition soars, there’s certainly a need to stand out above the rest.

To help meet this demand, Insynth is proud to welcome our latest member of the team: Head of Design, Louise Urquhart.

Topics: Website Design
4 min read

Insynth Celebrates HubSpot Gold Solutions status

By Rich Newsome on 07-May-2020 18:08:37

As all industries face an uncertain future (certainly within the short-term), we are being forced to re-evaluate our approach to business strategy - and look to new ways of working smarter, not harder. 

Today, we celebrate our recently awarded 'Gold Solutions Status' as a subtle self-pat on the back for our team's hard work over the past couple of years. In times like this, we should all celebrate our successes and remind ourselves of the wins along the way.

Read on to find out more...

Topics: Content Marketing Website Design Sales Strategy Construction Inbound Marketing
5 min read

Website Development For Building Products And Construction

By Olivia Atkinson on 16-Apr-2020 09:59:04

Suddenly we find ourselves with a lot of down time. You may still be working but priorities may have changed. Not everyone’s workload has been affected by this pandemic, but there’s definitely a shift.

Those jobs that always get dropped to the bottom are suddenly on your to do list as other customer work is put on the back bench.

If you’re in this situation then see this downtime as an opportunity to make some improvements. That way when a version of normality returns, you’ll be ready for business.

Topics: SEO Website Design
7 min read

Construction Marketing Strategies: Why Inbound Works For Building Products

By Leigh Simpson on 28-Nov-2019 09:29:13

Post Grenfell, the attitude around specification has become more stringent and cautious, with legislators and specifiers alike demanding greater reassurance about the performance, safety and provenance from the materials that are being used in construction.

So how does this impact your construction marketing strategies and why does Inbound Marketing become the ideal method of adapting to this change?

Topics: SEO Website Design Construction Inbound Marketing Social Media Email Marketing
6 min read

Look for These 3 Red Flags in Your Google Analytics Data

By Luke Monterosso on 29-May-2019 10:20:47

For marketers Google Analytics can provide a wealth of information about your website and audience. Sometimes it’s easy to get caught up in the day to day marketing activities and gloss-over warning signs.

We’ve highlighted 3 red flags you should be looking for in your Google Analytics data. We also reveal how you can combine it with dynamic heatmaps and visitor recordings to increase the number of leads from your website.


Topics: SEO Website Design
6 min read

Growth Driven Website Design vs Traditional

By Luke Monterosso on 24-May-2019 09:38:27

When it comes to re-designing your website, traditionally it’s a long process and it can be 6-12 months before results are delivered. Growth Driven Design is a methodology that takes a systematic approach to optimising your website in a much shorter time period.

It’s about learning what is working and what isn’t based on user data from the outset. In the GDD process you can then assess what changes will have the best impact on increasing visitors, leads and sales.

Growth Driven Design rethinks the traditional website design cycle of changing your site every 2-3 years. Instead, it focuses on learning and improving based on user feedback and behaviour in incremental design sprints.

Topics: SEO Website Design
7 min read

5 Signs Your Website Design Is Costing You B2B Leads

By Olivia Atkinson on 14-May-2019 10:40:07

 

You may be in a position where you want more leads from your website or the amount of leads you've been receiving have slowly dropped off. No matter what your marketing strategy is, your website is always used as a reference point.

Many building product websites come across as brochures rather than lead generation sites. Although it's a good idea to have product information on your website, it's wise to structure and segment it to make it easier to understand. 

When people visit your website they will be at different stages of the buyers journey, your content needs to be appropriate for all 3 stages - awareness, consideration and the decision stage.

Topics: Construction Marketing Website Design
6 min read

What Architects Want: The Key Content Your Website Needs

By Luke Monterosso on 11-Apr-2019 17:05:55

An architect likes the look of your building product. In fact, it has the potential to offer the ideal solution for the architect’s project. They just need to check the product specifications on your website.

But these haven’t been included in the product information.

The architect has no way of knowing whether your building product is right after all. The architect could find your contact information and get in touch to clarify the details.

Or they could Google your competitor. The latter takes a fraction of the time.

Topics: Content Marketing Construction Marketing Website Design
6 min read

How Can I Use Live Chat for My Building Product Business?

By Luke Monterosso on 05-Apr-2019 08:45:31

Architects, specifiers and contractors are all comfortable using live chat. The immediate response allows for a better customer experience, an increase in conversions and for the building product industry especially - a competitive advantage to those who use it.

The technology isn’t particularly new, it’s been around for the last 10 years. You may have seen live chat while you’ve been shopping online or talking to your bank. We found that 94% of building product companies didn’t have it on there website. If you’re part of that percentage, don’t worry – it’s fairly straightforward to setup.

Topics: Website Design Technology