By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
For building product sales teams, it allows those with complex, bespoke and difficult to explain products to deliver their message to potential customers.
It will also save your company time. Every 10 seconds of video you record is equivalent to 81 seconds of typing.
It doesn’t have to be expensive, it can be a screen-recording of you explaining your technical drawing to your customer or perhaps a smartphone recording answering a question they have about your product. At Insynth, we use video because sometimes it’s quicker and more personal than typing an email.