Architects, specifiers and contractors are all comfortable using live chat. The immediate response allows for a better customer experience, an increase in conversions and for the building product industry especially - a competitive advantage to those who use it.
The technology isn’t particularly new, it’s been around for the last 10 years. You may have seen live chat while you’ve been shopping online or talking to your bank. We found that 94% of building product companies didn’t have it on there website. If you’re part of that percentage, don’t worry – it’s fairly straightforward to setup.