6 min read

Bouncing Back: How To Build Your Tech Stack

By Rich Newsome on 21-May-2020 15:13:09

If we can take anything from the past few months, it’s how reliant we have become on technology. For most of us, working from home has prompted us to discover new and interesting ways of working.

How many of you have discovered the ‘virtual background’ on Zoom?

Remote working aside, however, we have noticed that many organisations within building products and construction are turning to technology as a way of running certain business operations more efficiently.

With trade shows being cancelled and sales reps not out on the road, our online presence has had to step up – turning our website into an ‘extra salesperson’ in many ways.  

Building a technology stack can be a daunting task – particularly with so many options out there. This blog hopes to give you some advice on how you can get the most out of your tech stack, and which tried and tested tools work best.

Read on to find out more.

Topics: Technology tech stack
5 min read

How To Conduct Successful Remote Interviews

By Olivia Atkinson on 01-May-2020 09:19:04

As we’re adapting to work remotely via calls and videos, it’s worth considering remote interviews.

You might be thinking why at a time when people are being made redundant and furloughed should I be thinking about interviewing people, but it’s actually more relevant than ever.

This whole experience has been an eye opener for a lot of businesses, people are realising they don’t need their team to live in a 20 mile radius, they don’t actually need to see them to get the job done and they might even be questioning having such a big office space after this.

Topics: Construction Marketing Strategy Technology Video Creation
8 min read

Adjust Your Construction Marketing Strategy And Win Projects Like This

By Rich Newsome on 03-Mar-2020 13:30:00

When we talk to different companies within the building products and construction industry, we always begin with one question:

What are your goals?

Quite often, companies want to explore an area of the market that they feel has been ignored or neglected; other times, companies want to launch a new product that’ll hopefully bring a new revenue stream to their business.

But, more often that not, companies simply want to win cooler projects.

The types of project that’ll make their case studies section on their website pop.

The types of project that’ll position them as innovators and thought-leaders in their space.

This post aims to highlight some of the UK's most impressive building renovations, whilst giving you insight into how you can win these types of project. 

Topics: Content Marketing Construction Inbound Marketing Social Media Technology
3 min read

Voices From The Construction Industry: What Influences The Decision Makers?

By Rich Newsome on 27-Feb-2020 12:54:47

A couple of weeks ago, I was lucky enough to hear some words of wisdom from some of the big players in the world of construction.

The event: The NBS Construction Product Leader’s Summit.

It was a great opportunity to network and learn from the experts on all things affecting the construction industry today.

Topics: Construction Marketing Construction Marketing Strategy Technology
5 min read

Marketing Metrics: A Simple Guide To Brand Awareness

By Rich Newsome on 07-Jun-2019 08:42:06

Do you want your building products brand to stand out online? Do you want your company to be a household name? Read on to find out what brand awareness is and how important it is to develop effective brand awareness for your building products and materials.

Topics: SEO Construction Marketing Strategy Technology
6 min read

Using Dashboards To Increase Sales

By Leigh Simpson on 17-May-2019 11:19:10

With an estimated 39% of sales people missing their targets every month, any tool that you can use to help your team succeed has to be seriously considered.

One key problem that many sales teams has is getting access to key information and knowing how they are doing hour by hour, day by day. 

Using ‘live’ reporting on dashboards can fix this, increasing competition amongst the sales team,  improving focus and raising team morale - all leading to an increase in sales.  Learn more here.

Topics: Sales Strategy CRM Technology
7 min read

9 Tools to Help Your Sales Team Succeed

By Luke Monterosso on 17-May-2019 10:37:46

According to research by HubSpot the top sales priorities in businesses are closing more deals, improving sales funnel efficiency and improving sales technology. In a study by LinkedIn, 82% of top sales people cite tools ‘critical’ to their ability to close deals.

With so many tools on offer, it can be difficult to decide on what is best for you and your team. We thought we’d tackle those top priorities by listing some of our favourite tools.

Include are tools for prospecting, sales intelligence, lead capture, video and more. Each are listed with a free trial so you can decide what works best for you. 

Topics: Sales Strategy Technology
6 min read

How Can I Use Live Chat for My Building Product Business?

By Luke Monterosso on 05-Apr-2019 08:45:31

Architects, specifiers and contractors are all comfortable using live chat. The immediate response allows for a better customer experience, an increase in conversions and for the building product industry especially - a competitive advantage to those who use it.

The technology isn’t particularly new, it’s been around for the last 10 years. You may have seen live chat while you’ve been shopping online or talking to your bank. We found that 94% of building product companies didn’t have it on there website. If you’re part of that percentage, don’t worry – it’s fairly straightforward to setup.

Topics: Website Design Technology
6 min read

7 Ways You Can Use Video Email for Building Product Sales

By Luke Monterosso on 03-Apr-2019 12:46:59

 

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.

For building product sales teams, it allows those with complex, bespoke and difficult to explain products to deliver their message to potential customers.

It will also save your company time. Every 10 seconds of video you record is equivalent to 81 seconds of typing.

It doesn’t have to be expensive, it can be a screen-recording of you explaining your technical drawing to your customer or perhaps a smartphone recording answering a question they have about your product. At Insynth, we use video because sometimes it’s quicker and more personal than typing an email. 

Topics: Technology Video Creation Email Marketing