The Tech You Need To Supercharge Your Construction Marketing Strategy

By Abby Buchan-Howard on 13-Feb-2019 17:06:10

With digital and smart technologies changing that we live our lives, the construction industry is set to experience some swift changes in order to adapt to the way that buyers are now researching and making purchase decisions.

To keep up with the trends set to sweep the building products industry, your construction marketing strategy should encompass several key elements that are changing the way that prospects are converted into customers.  

Read on to find out more...

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Tech Stack Essentials For Construction Marketing

By Olivia Atkinson on 08-Feb-2019 09:07:01

The building products industry is renowned for being traditional when it comes to marketing and not getting on board with new technologies. This makes it ideal for you to get ahead of the curve and start implicating these tools today.

A well performing marketing stack will improve communication, efficiency, productivity and increase the knowledge you have on your customers. Allowing you to target and nurture your leads with the right content at the right time, ensuring you are providing the best service in your sector.

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Construction Marketing Strategy: The SEO Trends You Need To Know In 2019 - Part 1

By Abby Buchan-Howard on 01-Feb-2019 11:46:18

The new year is now well underway. For many SEO professionals in the construction marketing industry this is the time to start looking forward to the upcoming trends for 2019 and leverage the latest techniques to dominate in the SERPs.

It’s a well-known fact that search engines are getting more intelligent every day. If you want your building products company to achieve top rankings in 2019, you need to be ready for the latest SEO trends and developments that are coming up.

Read on to find out more…

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2019's Must Do Building Product Trade Shows

By Abby Buchan-Howard on 31-Jan-2019 15:57:59

It’s 2019! Time to start looking forward to how you will promote, network and connect your building products company to drive growth and success in the new year.

Throughout 2019, there are a number of trade shows for the building product’s sector across the UK. Here at Insynth, we have complied a list of the shows that you can’t afford to miss if you want to launch your building products company to the next level! 

Read on to find out more!

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Construction Marketing Tips: Trends From Across The Pond

By Olivia Atkinson on 22-Jan-2019 17:44:44

As America is bigger, it’s only natural that they are the first to start some trends and take on new technology. An advantage to us is they can test out these trends to find out which ones work better than others.

We can then implement the successful trends into our marketing strategy. It’s equally important to be aware of what may be about to take off and get ahead of your competitors.

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5 Goals To Share With Your Sales Team For 2019

By Luke Monterosso on 18-Jan-2019 10:09:13

Whether you’re a manager handling an exceptional sales team, an executive looking after a whole sales organisation or a sales rep looking to hit your numbers, 2019 is a fresh start. However, it may not be wise to leave 2018 completely behind you.

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Top 9 Sales & Marketing Technology Trends In 2019 For Building Products

By Olivia Atkinson on 17-Jan-2019 18:18:00

The building products industry has a reputation of being very traditional in its marketing approach and relativity cautious about adopting new technology.

This presents an opportunity for more adventurous brands to seize the intuitive and steal the march on their competitors by taking advantage of latest tech to help them better engage with the market.

Listed below are 9 trends and new technologies which you could take advantage of in 2019 to grow your business.

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"Alexa, Can You Build Me A New House?"

By Abby Buchan-Howard on 18-Dec-2018 13:05:59

It’s late, you’ve run out of teabags and the in-laws are coming in the morning. The shops are shut for the night and you have a million things to do tomorrow before the family arrive.

No problem! Just shout “Alexa, order me a packet of tea bags” safe in the knowledge that by the time you mother in law pulls up outside your tea caddy will be freshly filled and you won’t have had to brave the supermarket to achieve that.

Now imagine you want to move to a new house and you can’t find quite what you’re looking for on the market. Why can’t you just ask Alexa to build you a house?

Well, with Amazon Fund making a move on the construction industry you may soon be able to do just that. Read on to find out more…

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How A.I Can Deliver First Class Customer Service Every Time

By Leigh Simpson on 05-Nov-2018 10:00:00

Positive customer experience is vital for referrals and maximising life time value from your customer relationships.  However, one of the biggest challenges any business faces is keeping customers happy and being consistent in the way we deal with customer challenges and needs. 

Unhappy customers can spread their dissatisfaction quickly with social media. But, a delighted client can be the most valued influencer in attracting new customers. 

Discover how A.I. can help you improve customer experience, build your brand reputation and grow your business. 

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What Google Looks For When Ranking Your Website

By Charlotte McCormac on 01-Nov-2018 09:41:00

 

The websites ranked at the top of Google listings are the sites that Google deems most relevant and trustworthy for search enquiries.

If your website ranks below the first few results, visitors are unlikely to click through to your page – and if you’re not on the first page of results, you can pretty much guarantee that no-one will scroll far enough to find you.

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Using Heatmaps To Improve Engagement

By Abby Buchan-Howard on 31-Oct-2018 14:08:13

In content marketing for construction, having a strong understanding of how prospects are interacting with your content can be an invaluable asset when structuring your website.

Heatmaps provide a valuable insight into which pieces of content are working best for you and can demonstrate where prospects are most engaged on your website.

Insynth is pleased to introduce heatmapping to our construction marketing services. Read on to find out more…

 

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Microsoft Future Decoded Conference: Keynote Speaker Cindy Rose

By Leigh Simpson on 31-Oct-2018 11:48:18

Kicking off this year's Microsoft Future Decoded event in London is Cindy Rose.

Cindy is the CEO of Microsoft UK. The event takes place at the ExCel Exhibition Centre at the Victoria Docks in London. The two day event covers a range of technological topics from A.I. to using the cloud and building trust around it. 

Read on to find out what Cindy's keynote speech was all about...

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