Do you want your building products brand to stand out online? Do you want your company to be a household name? Read on to find out what brand awareness is and how important it is to develop effective brand awareness for your building products and materials.
With an estimated 39% of sales people missing their targets every month, any tool that you can use to help your team succeed has to be seriously considered.
One key problem that many sales teams has is getting access to key information and knowing how they are doing hour by hour, day by day.
Using ‘live’ reporting on dashboards can fix this, increasing competition amongst the sales team, improving focus and raising team morale - all leading to an increase in sales. Learn more here.
According to research by HubSpot the top sales priorities in businesses are closing more deals, improving sales funnel efficiency and improving sales technology. In a study by LinkedIn, 82% of top sales people cite tools ‘critical’ to their ability to close deals.
With so many tools on offer, it can be difficult to decide on what is best for you and your team. We thought we’d tackle those top priorities by listing some of our favourite tools.
Include are tools for prospecting, sales intelligence, lead capture, video and more. Each are listed with a free trial so you can decide what works best for you.
Architects, specifiers and contractors are all comfortable using live chat. The immediate response allows for a better customer experience, an increase in conversions and for the building product industry especially - a competitive advantage to those who use it.
The technology isn’t particularly new, it’s been around for the last 10 years. You may have seen live chat while you’ve been shopping online or talking to your bank. We found that 94% of building product companies didn’t have it on there website. If you’re part of that percentage, don’t worry – it’s fairly straightforward to setup.
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
For building product sales teams, it allows those with complex, bespoke and difficult to explain products to deliver their message to potential customers.
It will also save your company time. Every 10 seconds of video you record is equivalent to 81 seconds of typing.
It doesn’t have to be expensive, it can be a screen-recording of you explaining your technical drawing to your customer or perhaps a smartphone recording answering a question they have about your product. At Insynth, we use video because sometimes it’s quicker and more personal than typing an email.
Yesterday, Insynth presented on how digital marketing is changing the way that specifiers and buyer engage with building product brands, and how you should adapt your marketing plans to keep up to date with these changes.
Old fashioned traditional ways of reaching your audience such as cold calling, trade shows and brought contact lists are all suffering.
This blog summaries the struggles and challenges that building products companies face and how you can approach them. We’ve also included our presentation from the day for you to view.
Secure Socket Layer can be shortened to SSL.
When a web browser contacts your secured website, the SSL certificate enables an encrypted connection. It’s kind of like sealing a letter in an envelope before sending it through the mail.
Without SSL encryption any computer could intercept the transmission from your browser to the server.
This includes the transmission of credit card numbers, usernames and passwords, and other sensitive information.
29% of Building Product websites were not secured with an SSL certificate – (The State of Building Product Digital Marketing, 2019)
A recent report from chiefmartec.com found that there was a 27% increase in the number of marketing technology solutions available in 2018.
While the fear is that the increasing use of technology in sales and marketing will depersonalise the customer experience, the reverse is actually true if these systems and techniques are used correctly.
So, how can technology be utilised to give you more time with customers and improve their experience with your brand?
Part one discovered the importance of strong storytelling, communication and how a good online presence is imperative for the building materials sector.
With digital and smart technologies changing that we live our lives, the construction industry is set to experience some swift changes in order to adapt to the way that buyers are now researching and making purchase decisions.
To keep up with the trends set to sweep the building products industry, your construction marketing strategy should encompass several key elements that are changing the way that prospects are converted into customers.
Read on to find out more...
The building products industry is renowned for being traditional when it comes to marketing and not getting on board with new technologies. This makes it ideal for you to get ahead of the curve and start implicating these tools today.
A well performing marketing stack will improve communication, efficiency, productivity and increase the knowledge you have on your customers. Allowing you to target and nurture your leads with the right content at the right time, ensuring you are providing the best service in your sector.
The new year is now well underway. For many SEO professionals in the construction marketing industry this is the time to start looking forward to the upcoming trends for 2019 and leverage the latest techniques to dominate in the SERPs.
It’s a well-known fact that search engines are getting more intelligent every day. If you want your building products company to achieve top rankings in 2019, you need to be ready for the latest SEO trends and developments that are coming up.
Read on to find out more…