8 min read

Changing The Way You Sell To Bounce Back

By Olivia Atkinson on 25-Jun-2020 23:40:05

As people are returning to work and a sense of normality returns, you might need to re-access the way you sell whilst bouncing back. Your business might have triumphed during this crisis or been at it’s lowest depending on the sector you provide to.

Topics: Sales Strategy Construction Marketing Strategy
4 min read

Insynth Celebrates HubSpot Gold Solutions status

By Rich Newsome on 07-May-2020 18:08:37

As all industries face an uncertain future (certainly within the short-term), we are being forced to re-evaluate our approach to business strategy - and look to new ways of working smarter, not harder. 

Today, we celebrate our recently awarded 'Gold Solutions Status' as a subtle self-pat on the back for our team's hard work over the past couple of years. In times like this, we should all celebrate our successes and remind ourselves of the wins along the way.

Read on to find out more...

Topics: Content Marketing Website Design Sales Strategy Construction Inbound Marketing
5 min read

How Sales & Marketing Can Be Aligned To Help You Bounce Back!

By Will Morris on 07-May-2020 15:39:23

1: Selling Solo

Being an old-skool salesman I thought I knew it all. Results were powered solely by my own hands and my own way of thinking. My way had always worked, hitting the phone as hard as I could, sniffing out buying signals in order to get that next sale. I didn’t need anyone apart from my own desire, and I had bucket loads of that.

Topics: Construction Marketing Sales Strategy Construction Marketing Strategy
5 min read

5 Things I Learnt About Selling From Keenan

By Will Morris on 24-Apr-2020 10:44:23

As an experienced Salesperson, I had my own methods and philosophy which worked and had made me a success in the past. I had been a top biller for many previous employers, and the notion that one book could change my thought process was unthinkable.

I remember the first time my CEO introduced me to Keenan’s “Gap Selling”. At first, I had my doubts: yet another sales guy trying to tell me that his way is the best.

Topics: Sales Strategy
5 min read

What's Causing Your High Email Bounce Rate During Covid-19?

By Rich Newsome on 23-Apr-2020 13:33:07

It’s a sad fact that Covid-19 has brought about an abrupt halt to people’s livelihoods. Individuals are being furloughed-and in some cases-even losing their jobs.

With that in mind, the construction marketer needs to be aware that people just aren’t as contactable as they once were, and this means that you may have to adjust your strategy in order to reach out to the right people.

From an email marketing perspective, those who have sadly lost their jobs will have inevitably had their email accounts switched off, meaning that your email campaigns will not achieve the level of engagement you’re aiming for, causing your bounce rate to soar. 

We want to avoid this at every possible opportunity as a consistently high bounce rate will cause you to get penalised by your service provider-affecting your ability to send future campaigns. And of course, you want people to actually read your emails.

This blog sets out to give you some useful tips and tricks to reduce your email bounce rate, ensuring the right people read your emails.

Topics: Sales Strategy Construction Marketing Strategy Email Marketing
6 min read

Adapt Your Construction Sales & Marketing Strategy During COVID-19

By Rich Newsome on 19-Mar-2020 12:29:00

Almost every business in building product and construction has been planning for the inevitable impact that the coronavirus will have on our industry. It's unexpected, and sadly for most, unplanned for. 

In these uncertain times, a strong sales and marketing strategy is your closest defence to ensure that you come out of this the other side. 

But, what does a strong sales and marketing strategy look like for building products and construction?

A lot of the time, it means working smarter (not harder) and adopting a digital approach to help streamline processes.

All of a sudden, adopting a 'digital approach' has gone from a 'consideration for the future' to an actual necessity for business' survival. Digital is here. It's real. So let's start doing something about it. 

Topics: Construction Marketing Sales Strategy Construction Marketing Strategy
7 min read

6 Tips To Stop Coronavirus Impacting Your Sales Efforts

By Rich Newsome on 12-Mar-2020 02:15:00

With the coronavirus pandemic continuing to spread, you’d be forgiven for thinking, how will this affect my building products and construction business?

We’re unsure on how long it’ll last and the true extent of its severity, but one thing’s for certain: it will have a lasting impact on the industry.

And we’re not only talking about the distance it’s placed between us and our prospects. COVID-19 has forced us all to think about new approaches to how we work and the steps we should take to protect ourselves and our business.

No doubt, most of the articles you’ve read on coronavirus will have all been doom and gloom and ‘panic stations.’ Here, our intention is clear:

With the correct digital sales and marketing strategies, you can begin to take steps to adapt and prepare.
Topics: Sales Strategy Blogging Construction Marketing News Construction Marketing Strategy
6 min read

Life Lessons From My Sales Bootcamp Experience

By Will Morris on 24-Dec-2019 10:09:00

My Dublin visit to the HubSpot head offices was over. My brain felt comfortably loaded with the wealth of knowledge and training that I had undertaken.

Dan Tire, ‘The Boom Man’ as he is so affectionately known, had excelled himself. It had been a pleasure to be in the company of the individuals I admire most within the sales world.

As I sat in the window seat of Ryanair’s Boeing 737-800 aircraft, I wondered if this was how Bruce Lee felt when he first met IP Man.

It was fun. We worked hard.

But I knew the hard work had only just begun.

Topics: Sales Strategy
7 min read

Construction Marketing Strategy: Insynth’s Free Resources 2019

By Rich Newsome on 18-Dec-2019 10:30:00

As an inbound marketing agency that specialises in the building products and construction industry, one of our main aims is to educate our audience. Part of the ‘education’ process involves producing high-quality, free resources aimed at up-skilling your front-facing teams.

The resources that we’ve produced this year will be shared in this post.

Topics: Content Marketing SEO Construction Marketing Sales Strategy Construction Inbound Marketing Construction Marketing Strategy