4 min read

How Sales and Marketing Alignment Can Benefit ABM

By Freya Oxton-Grant on 29-Mar-2021 17:07:40

Sales and marketing alignment is all about getting your sales and marketing teams on the same page, working collaboratively to achieve the same goals. When both come together and support each other’s activities, you can achieve maximum efficiency and productivity, boosting your ROI and increasing revenue.

Topics: Construction Marketing Sales and Marketing Alignment Account-Based Marketing
9 min read

The One Key Thing That Sales and Marketing Alignment Relies On

By Freya Oxton-Grant on 11-Mar-2021 17:04:10

If your building product business is struggling with: 

  • Not meeting your sales KPIs 
  • Suffering from low conversion rates 
  • Or not having a sales forecast that you can rely on 

Then your business is probably struggling from poor sales and marketing alignment. 

Topics: CRM Construction Marketing Strategy Sales and Marketing Alignment
5 min read

How to Create an SLA for Your Building Product Business?

By Freya Oxton-Grant on 25-Feb-2021 18:30:00

A key pillar to a strong alignment between sales and marketing in any business is a Service Level Agreement (SLA). If your building product business is suffering from slow lead follow-up or disjointed marketing to sales hand-off, then an SLA is the perfect piece to introduce - to solve your misalignment dilemmas.

An SLA is an important document that builds trust and collaboration between your previously siloed sales and marketing teams. Both departments come together to work on the ideal blueprint their teams should be working from. It sets down on paper exactly what is expected from each team which helps to contribute towards more successful lead conversions.

In this article, we will discuss what a Service Level Agreement is, why it’s important, and how to implement it into your building product business.

Topics: Construction Marketing Strategy Sales and Marketing Alignment
4 min read

How Lead Scoring Can Help Align Your Sales and Marketing Teams

By Freya Oxton-Grant on 10-Feb-2021 17:44:30

Aligning your sales and marketing teams is a key goal in making sure your building product business is running smoothly and efficiently. When sales and marketing are out of sync, it affects your growth, your bottom line, and your team’s morale.

When you make driving alignment between sales and marketing a key priority, you not only get everyone on the same page - working together on the same goals - but you will also experience an average growth of 20% in annual revenue, according to Aberdeen Group.

Topics: Construction Marketing Sales and Marketing Alignment
4 min read

How Sales Enablement Helps with Sales and Marketing Alignment

By Freya Oxton-Grant on 26-Jan-2021 17:02:09

Both marketing and sales departments have one goal in common: helping their business grow.

Topics: Construction Marketing Sales and Marketing Alignment Sales Enablement