7 min read

Why Marketing Automation Is Essential For Your Tech Stack

By Josh Simpson on 27-Nov-2020 11:10:45

The marketing automation industry is expected to grow from 3.3 billion in 2019 to 6.4 billion by 2024. It's being driven by the demand for advanced technologies to automate repetitive tasks and a need for personalised marketing to maximise audience reach.

Marketing automation is the process of streamlining your digital marketing efforts to make them more effective using technology. Automating your digital marketing doesn’t just increase efficiency, but it can offer a more personal experience to your customers.

Automation uses a single platform to manage your entire marketing operation from one place. 

Topics: Marketing Automation
1 min read

Marketing Automation Webinar (Full Recording)

By Jack Meisinger on 20-Nov-2020 09:50:09

Simon Rhodes, Leigh Simpson and Jack Meisinger recently discussed marketing automation for building product businesses, and Project Prospecta specifically.

Missed the webinar? Watch it here:

Topics: Sales Strategy Construction Marketing Strategy Marketing Automation
2 min read

Marketing Automation Statistics You Won't Believe [INFOGRAPHIC]

By Freya Oxton-Grant on 15-Oct-2020 12:50:37

Marketing automation is all about speeding up time-consuming marketing activities through streamlining their process, alleviating the level of human input needed to complete these series of tasks.

This means, with marketing automation, you can set up marketing activities to run on autopilot, saving you time and money! You can start the conversation with your customers through automated campaigns, but then move it to high-quality one-to-one conversations with your prospects, when it counts.

Marketing automation allows you to effortlessly engage your specifier, stay top of mind, and deliver customer service through chatbots that automatically answers any queries your customer has about your product or business.

Marketing automation provides a way for you to deliver consistent, quality interactions with specifiers throughout their entire buyer’s journey. 

Take a look at the infographic below to see the incredible results you can achieve through implementing marketing automation into your construction marketing strategy.

Topics: Marketing Automation
14 min read

Beginner's Guide to Marketing Automation for Construction Companies

By Freya Oxton-Grant on 09-Oct-2020 11:12:28

Marketing automation, like any other kind of automated technology, exists to speed up time-consuming activities through streamlining their process, alleviating the level of human input needed to complete any series of tasks.

With marketing automation, you can set up marketing activities to run on autopilot, while also being able to analyse their effectiveness over time through analytics.

By taking a customer-centric approach to using marketing automation, you can start the conversation with your customers through automated campaigns, but then move it to high-quality one-to-one conversations with your prospects, when it counts.

Topics: Marketing Automation
5 min read

Why Is Lead Nurturing Important?

By Olivia Atkinson on 09-Oct-2020 09:35:05

Lead nurturing is highly important to converting more leads and speeding up prospects as they move through the buyer's journey.

Especially in the building product sector where some tenders can be months, even years long, as people have big decisions to make.

Many roles include people spending money on behalf of the government or the NHS on public buildings, meaning they have to be 100% sure on a company before they choose to work with them.

Lead nurturing allows companies to present a lead with useful and educational content they might not have otherwise seen before. Simply having content on your website is not enough.

Topics: Marketing Automation Lead Nurturing
5 min read

Marketing Automation: Best Practices for Construction Businesses

By Freya Oxton-Grant on 01-Oct-2020 11:14:21

Small to medium sized construction companies are the ideal user of marketing automation systems. Smaller teams have little time to be focussing on marketing campaigns while also struggling with keeping on track of sales follow up and lead nurturing.

By implementing a marketing automation system into your construction business, your team can streamline, automate, and measure marketing tasks and workflows all while increasing your efficiency and growing your sales.

Topics: Construction Marketing Strategy Marketing Automation
5 min read

Marketing Automation: Your New Technical Sales Rep?

By Freya Oxton-Grant on 17-Sep-2020 17:22:37

In a year where businesses are struggling more than ever, and redundancies and furloughs are being made left right and centre, hiring a new sales rep for your building products business doesn’t sound like the best idea.

However, with technology such as marketing and sales automation, you can hire a robot sales rep who will be working for you, growing your business around the clock, and without even the need for a new desk!

In a time of massive industry change, isn’t  it time to move away from those old-fashioned spreadsheets and the hassle of manually tracking your leads?

Read on further to see how marketing automation can be your new technical sales rep.

Topics: Marketing Automation
4 min read

What is the Future of Marketing Automation for Construction Businesses?

By Freya Oxton-Grant on 10-Sep-2020 16:10:07

Marketing automation can be amazingly helpful and valuable for small to medium-sized businesses. Take a look at these statistics:

But what is the future of the technology? How will it be improving as marketing practices develop, and how will this assist construction businesses like yours?

Topics: Marketing Automation
3 min read

3 Tips for Managing Barbour ABI or Glenigan Leads

By Jack Meisinger on 04-Sep-2020 16:44:53

So you subscribed to Barbour ABI or Glenigan? Or maybe you’ve been a subscriber for a while.

Topics: Sales Strategy Marketing Automation