The marketing automation industry is expected to grow from 3.3 billion in 2019 to 6.4 billion by 2024. It's being driven by the demand for advanced technologies to automate repetitive tasks and a need for personalised marketing to maximise audience reach.
Marketing automation is the process of streamlining your digital marketing efforts to make them more effective using technology. Automating your digital marketing doesn’t just increase efficiency, but it can offer a more personal experience to your customers.
Automation uses a single platform to manage your entire marketing operation from one place.