Lead nurturing is highly important to converting more leads and speeding up prospects as they move through the buyer's journey.
Especially in the building product sector where some tenders can be months, even years long, as people have big decisions to make.
Many roles include people spending money on behalf of the government or the NHS on public buildings, meaning they have to be 100% sure on a company before they choose to work with them.
Lead nurturing allows companies to present a lead with useful and educational content they might not have otherwise seen before. Simply having content on your website is not enough.