Construction Marketing Tips: When Should You Update Buyer Personas?

By Leigh Simpson on 24-May-2018 09:29:24

Developing buyer personas for the decision-makers and influencers in your target market should be one of the first tasks that you carry out when developing your construction marketing strategy.

Unfortunately, the research and effort that goes into creating your buyer personas will go to waste if the document is not kept up-to-date and constantly evolving.  So, how often should they be updated?

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