Construction Marketing Strategies: Why Inbound Works For Building Products

By Leigh Simpson on 28-Nov-2019 09:29:13

Post Grenfell, the attitude around specification has become more stringent and cautious, with legislators and specifiers alike demanding greater reassurance about the performance, safety and provenance from the materials that are being used in construction.

So how does this impact your construction marketing strategies and why does Inbound Marketing become the ideal method of adapting to this change?

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Construction Marketing Strategy: What is TAM?

By Rich Newsome on 22-Nov-2019 09:55:14

How big is your market? Are you accessing a reasonable chunk of it? Is there room for development? These are all common questions that companies within the building products and construction industry often ask themselves.  

And there’s good reason for this. Last year, the construction products manufacturing sector consisted of 23,884 companies in the UK. With a market of this size, there’s a lot of competition 

Now of course, your market share will vary depending on your sector within the construction and building products industry, and this is where TAM comes in.  

TAM stands for Total Accessible Market and is a key strategy in determining market size and your potential for growth.  

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Construction Marketing Tips: When Should You Update Buyer Personas?

By Leigh Simpson on 24-May-2018 09:29:24

Developing buyer personas for the decision-makers and influencers in your target market should be one of the first tasks that you carry out when developing your construction marketing strategy.

Unfortunately, the research and effort that goes into creating your buyer personas will go to waste if the document is not kept up-to-date and constantly evolving.  So, how often should they be updated?

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