6 min read

Top 2020 Trade Shows For Building, Construction & AEC

By Rich Newsome on 07-Feb-2020 08:31:43

With January out of the way and our construction marketing strategy in place, we imagine that your sights are firmly set on how you will promote and network your building products company to drive growth and success in the new year.

Throughout 2020, the UK is playing host to a variety of trade shows aimed at those in the construction and AEC industry, and Insynth has compiled a list of the shows not to be missed.

Read on to find out more.

Topics: Insider Construction Marketing News Construction Marketing Strategy
6 min read

Life Lessons From My Sales Bootcamp Experience

By Will Morris on 24-Dec-2019 10:09:00

My Dublin visit to the HubSpot head offices was over. My brain felt comfortably loaded with the wealth of knowledge and training that I had undertaken.

Dan Tire, ‘The Boom Man’ as he is so affectionately known, had excelled himself. It had been a pleasure to be in the company of the individuals I admire most within the sales world.

As I sat in the window seat of Ryanair’s Boeing 737-800 aircraft, I wondered if this was how Bruce Lee felt when he first met IP Man.

It was fun. We worked hard.

But I knew the hard work had only just begun.

Topics: Insider Inbound Marketing Content Marketing Inbound Sales Sales Strategy Construction Inbound Marketing
7 min read

Construction Marketing Strategies: Why Inbound Works For Building Products

By Leigh Simpson on 28-Nov-2019 09:29:13

Post Grenfell, the attitude around specification has become more stringent and cautious, with legislators and specifiers alike demanding greater reassurance about the performance, safety and provenance from the materials that are being used in construction.

So how does this impact your construction marketing strategies and why does Inbound Marketing become the ideal method of adapting to this change?

Topics: Insider Website Design Keyword Research Construction Inbound Marketing Social Media Technology email
9 min read

Construction Marketing Strategy: What is TAM?

By Rich Newsome on 22-Nov-2019 09:55:14

How big is your market? Are you accessing a reasonable chunk of it? Is there room for development? These are all common questions that companies within the building products and construction industry often ask themselves.  

And there’s good reason for this. Last year, the construction products manufacturing sector consisted of 23,884 companies in the UK. With a market of this size, there’s a lot of competition 

Now of course, your market share will vary depending on your sector within the construction and building products industry, and this is where TAM comes in.  

TAM stands for Total Accessible Market and is a key strategy in determining market size and your potential for growth.  

Topics: Insider Construction Inbound Marketing Construction Marketing Strategy
4 min read

Construction Marketing Tips: When Should You Update Buyer Personas?

By Leigh Simpson on 24-May-2018 09:29:24

Developing buyer personas for the decision-makers and influencers in your target market should be one of the first tasks that you carry out when developing your construction marketing strategy.

Unfortunately, the research and effort that goes into creating your buyer personas will go to waste if the document is not kept up-to-date and constantly evolving.  So, how often should they be updated?

Topics: Insider Content Marketing Construction Marketing Marketing Strategy Construction Marketing Strategy