What I Learnt From My American Adventure

By Rich Newsome on 17-Sep-2019 10:05:12

It’s been a couple of weeks since the Insynth team returned from our visit across the pond. The main aim of our trip was to attend Inbound 2019: an annual sales and marketing conference that brings together industry leaders to deliver high-quality, educational sessions.

As you can imagine, I learnt a lot! You can read about my top five highlights here.

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What I Learnt Whilst Visiting The USA

By Olivia Atkinson on 12-Sep-2019 15:39:01

The Insynth team visited Boston last week for the annual event called Inbound. It's a marketing event which features hundreds of speakers, ranging from experts in social media, content, SEO, sales, and so much more. It's held by HubSpot. 

Other than finding out everything you see in American films is real, such as the FedEx vans, the manholes in the streets that let out steam and the fact there are donut shops everywhere, I learnt a lot of interesting progressions within marketing and business.

Topics: Inbound2019
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My Top 5 Highlights From Inbound 2019

By Rich Newsome on 11-Sep-2019 09:49:06

I’m finally back in the UK after what has been an incredibly rewarding week in Boston, USA for Inbound 2019.

Inbound is an annual event that unites industry thought leaders in sales and digital marketing. With over 250 speakers, the Insynth team was able to learn from those most involved in reshaping the future of our industry.

And what better place to do it in? The USA: Home to the most innovative practices in sales and digital marketing.

Topics: Inbound2019
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Insynth @INBOUND19 - Social Media Marketing in 2019: What's Changed, and Why Your 2016 Playbook Is Broken

By Olivia Atkinson on 06-Sep-2019 18:41:44

Tell me if this sounds familiar: you're producing content, and regularly sharing everything on social media, but your engagement is down.

The network's new algorithms don't help, and you start thinking, "Social media is old news, I'm not putting more effort into this."

Truth is, social media isn't played out, the playbook you've been using since 2016 is. In this session, you'll learn how to reinvent your social media strategy for 2019 and beyond.

Topics: Inbound2019
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Live @Inbound2019  - You’ve Got Email: How to Scale Your Personalized Email Campaigns

By Rich Newsome on 06-Sep-2019 17:52:52

Email marketing continues to be the most powerful way to reach your target audience—90% of emails reach the correct consumer’s inbox, and 91% of consumers check email daily.

For marketers using a people-based email strategy (a strategy where the offers, messages, and frequency of communication are tailored to subscribers), the challenge is scaling effectively without sacrificing the personalisation that makes email work so well in the first place.

Topics: Inbound2019
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Live @Inbound2019 - Do This, Not That! The Best Practices for Email Marketing Campaigns That Drive Customer Engagement

By Rich Newsome on 06-Sep-2019 17:03:47

Jay’s Twitter: https://twitter.com/worldata

Jay Schwedelson, President and CEO of Worldata, goes through the top do’s and don'ts for email marketing campaigns.

Whether you’re a marketer for a B2C or B2B company, email campaigns are a must to support sales and drive customer engagement. But how do you stand out with your campaigns and ensure you’re “checking all the boxes?”

Topics: Inbound2019
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Live @Inbound2019  - Don't Just Create Content, Create Experiences!

By Rich Newsome on 06-Sep-2019 15:38:14

Dan’s LinkedIn: https://www.linkedin.com/in/dangingiss/

Dan’s Twitter: https://twitter.com/dgingiss

Dan's 20-year career has consistently focused on delighting customers, spanning multiple disciplines including digital customer experience, marketing, social media and customer service. He has held leadership positions at three Fortune 300 companies – Discover, Humana and McDonald’s.

Dan is the author of the book, ‘Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media’, a host of the Experience This! podcast and a regular contributor to Forbes. He is a recognized thought leader:

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Insynth @INBOUND19 - How We Grew HubSpot’s Monthly Organic Traffic by 3.2 Million In 1 Year

By Olivia Atkinson on 05-Sep-2019 23:31:55

Aja Frost, a Senior SEO Strategist at HubSpot discusses how their team grew organic blog traffic. Aja’s session includes the reveal of the exact strategies they used and how you can use them to grow search traffic.

Topics: Inbound2019
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Insynth @INBOUND19 - How To Become A Thought Leader On LinkedIn

By Olivia Atkinson on 05-Sep-2019 21:49:34

Ty Heath, the Global Leader for Marketing Solutions at LinkedIn, teaches B2B marketing, inbound strategy, social selling, content marketing as well as leadership, diversity and inclusion.

Topics: Inbound2019
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Insynth @INBOUND19 - How to Generate Revenue with Content Marketing

By Rich Newsome on 05-Sep-2019 20:25:06

Kelsey’s LinkedIn: https://www.linkedin.com/in/kelseymeyer1/

Kelsey’s Twitter: https://twitter.com/Kelsey_M_Meyer

One of the biggest concerns most marketers have today regarding their content marketing efforts is ensuring they're creating revenue for their company.

It can be difficult to identify the methods and forms of content that are actually turning a profit, or what you should be doing with your content to make sure you're meeting your revenue goal.

Kelsey Raymond, Co-founder and CEO of Influence & Co. shares her thoughts on the right strategy, the correct method for tracking revenue, and a tried-and-true process.

Topics: Inbound2019
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Insynth @INBOUND19 - How To Take Your Marketing From Good To Great

By Olivia Atkinson on 05-Sep-2019 20:04:14

How to Take Your Marketing from Good to Great

There are nearly endless marketing strategies to pursue, but it can feel nearly impossible sometimes to know if you’re on the right track or should consider another approach.

After all, even if your marketing is yielding good results, what if they could be even greater?

Topics: Inbound2019
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Insynth @INBOUND19 - Brand Story + Customer Journey = Your Marketing Power Equation

By Rich Newsome on 05-Sep-2019 16:49:52

Gabriela’s LinkedIn: https://www.linkedin.com/in/mgabrieladpereira/

Gabriela’s Twitter: https://twitter.com/DIYMFA

Contrary to popular belief, marketing is not about a snappy slogan, fancy algorithms, or complex design. As someone who must champion your company’s message, your job is to craft a story, a narrative that engages your audience.

Brand storytelling is an immersive experience between your customers and your product, and the best way to unleash this marketing superpower is through a multi-dimensional approach, combining your brand’s identity and your customer’s journey.

Topics: Inbound2019
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