Success For Contour: Insynth Client Winning Top Google Rankings

By Abby Buchan-Howard on 22-Oct-2018 10:41:40

Contour Heating, a heating solutions manufacturer based in the West Midlands, has been working with Insynth to boost their Google rankings and site visibility and to produce content that helps them to stand out from the crowd in the HVAC community.

After less than one year of working with us here at Insynth, Contour Heating now hold multiple number one spots on Google rankings and have the highest site visibility over all their main competitors!

Impressive right? Read on to find out more!

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Live @ #INBOUND18: Moz + Hubspot = SEO Mastery at the Pace of Google

By Abby Buchan-Howard on 07-Sep-2018 18:28:07

Hosted by Sarah Bird, SEO Mastery focused on how to use Moz to master the fast-paced world of SEO and keep up to date with Google’s working along the way.

The session also focused on finding out how your company compares to the competition in search results and the best topics to get that coveted “position zero”.

Topics: SEO Inbound2018
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Live @ #INBOUND18: Is The Keyword Dead? The New Role Of Intent In SEO And Content Marketing Success

By Charlotte McCormac on 07-Sep-2018 18:27:46

With the rise of voice search and evolving Google algorithms, many are beginning to question whether keywords are still important in the modern world.

Since one piece of content can rank for a range of keywords, the focus is on quality, not quantity. The focus should no longer be on keywords, but on key topics.

Here's how you can keep your keyword research and SEO strategies alive in the context of modern search.

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Live @ #INBOUND18:How To Get Started With Conversion Rate Optimisation on Your Website

By Abby Buchan-Howard on 07-Sep-2018 16:19:49

Hosted by Pamela Vaughn of HubSpot, How To Get Started With Conversion Rate Optimisation was an Inbound 2018 session focused on sharing the skills needed to use content marketing for the purpose of conversion rate optimisation.

This goal was to learn how to increase lead generation and traffic to your site through the production of fully optimised content that will encourage visitors to convert when they come to your website.

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Live @ #INBOUND: Video Curation In 20 Minutes For The Aspiring Content Marketer

By Charlotte McCormac on 07-Sep-2018 16:10:27

90% of customers say that video helps them make buying decision and 65% say that seeing video makes them more likely to buy.

Here's how you can make brand videos with next to no cost to increase your sales in under 20 minutes, maybe under 10, and just possibly, under 5.

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Live @ #INBOUND18: A Keynote Session With Scott Harrison

By Charlotte McCormac on 07-Sep-2018 14:47:24

Scott Harrison opened the final day of the 2018 Inbound conference with his inspirational story about changing his life to bring good to others.

Scott talks about how you can change your story to change your life - and the lives of others - and this applies to business too.

Through Scott's organisation, Charity: Water, millions of lives have been saved through the provision of safe drinking water. You can save lives too.

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Live @ #INBOUND18: Principles Of Viral Content

By Charlotte McCormac on 06-Sep-2018 22:22:54

How do you create content that sticks in your audience's minds?

How do you leave your readers with questions?

How can you tell compelling stories?

These are the questions that Nadya Khoja answers in her 2018 Inbound Conference session. With her answers, you too can create viral content.

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Live @ #INBOUND18: Conquering Consistency: Tools & Tactics to Become A Prolific Blogger, Podcaster & Broadcaster

By Abby Buchan-Howard on 06-Sep-2018 22:18:37

Hosted by Colin Gray, Conquering Consistent Tools & Tactics, was an Inbound 2018 session about learning to use podcasting as part of a wider digital marketing campaign and how to apply the tools learned throughout to the product of amazing content for everybody to consume.

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Live @ #INBOUND18: Reading Visuals To Write (Right) Stories

By Abby Buchan-Howard on 06-Sep-2018 21:23:30

 

Hosted by David Hooker, Reading Visuals To Write (Right) Stories focused on teaching marketers how to use visuals to tell stories about their brand in a readable and exciting way.

The Inbound 2018 session was aimed at marketers wanting to produce visual content that tell stories and send messages that audiences and customers can engage with and enjoy.

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Live @ #INBOUND18: Content Remixing - How To Succeed At Content Marketing Without Creating Anything New

By Charlotte McCormac on 06-Sep-2018 21:06:55

'The hard part isn't coming up with ideas. It's picking the best ones' - Brittany Berger

Quality isn't about the number of blog posts that you publish. It's about the number of qualified leads that you can generate from compelling content.

Here's how you can remix and re-purpose content strategically to generate leads without constantly running on the hamster wheel of content creation.

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Live @ #INBOUND18: Contagious Content: 7 Key Steps To Creating Content That Move The Sales And Marketing Needle

By Abby Buchan-Howard on 06-Sep-2018 20:30:12

Hosted by Marcus Sheridan at the Inbound 2018 conference, Contagious Content was all about how to understand your buyers and to ensure that your content is answering the questions that they need answering in order to get them to come on board with your brand. 

The aim of the talk was to takeaway the ideas and steps needed to move your content marketing process forward so that the sales AND marketing needle starts to shift for your company. 

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Live @ #INBOUND18: Powerful Storytelling Techniques That Influence Action

By Charlotte McCormac on 06-Sep-2018 19:52:12

'Your actions are a huge part of your story' - Lisa Gerber

Humans are wired for stories. We don't remember statistics; we remember how we felt when he heard hard-hitting, emotional stories.

But telling stories takes work, thought and time if you want to connect with your audience.

Here are the powerful techniques that you need to implement for your stories to resonate with your readers and generate leads.

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