While getting inbound leads through your website might be the easy part, assessing whether they are ready for a sales conversation can be trickier.
Mastering this will help you waste less time with poor fit prospects or annoying those who are not yet sales ready.
Before beginning this process, it is important to recognise the stages of your customer journey. This will help with identifying prospects who are ready to buy and those who may need more help or nurturing.
Once you’ve identified a number of good fit leads, you can begin the sales qualification process by taking a look at your prospect’s level of engagement with your website and marketing content.