It only takes one contractor to specify your products. But what is it that makes them choose your company? The chances are, these decisions will be based on reputation and presence.
A good reputation is something that we all strive for, but presence requires a few strategies to ensure that you stay at the forefront of your contractor’s minds.
One of the best ways to establish presence is through your regular content marketing efforts, and how these efforts feed into your social media and email campaigns.