It’s a sad fact that Covid-19 has brought about an abrupt halt to people’s livelihoods. Individuals are being furloughed-and in some cases-even losing their jobs.
With that in mind, the construction marketer needs to be aware that people just aren’t as contactable as they once were, and this means that you may have to adjust your strategy in order to reach out to the right people.
From an email marketing perspective, those who have sadly lost their jobs will have inevitably had their email accounts switched off, meaning that your email campaigns will not achieve the level of engagement you’re aiming for, causing your bounce rate to soar.
We want to avoid this at every possible opportunity as a consistently high bounce rate will cause you to get penalised by your service provider-affecting your ability to send future campaigns. And of course, you want people to actually read your emails.
This blog sets out to give you some useful tips and tricks to reduce your email bounce rate, ensuring the right people read your emails.