6 Email Newsletter Best Practices For Your Building Products Brand

By Rich Newsome on 07-Nov-2019 17:02:32

Email newsletters are one of the best ways to stay on top of your architects, contractors and specifiers’ minds.

However, getting it right requires thought and strategy. Follow some of these top tips that we apply to our clients to make sure that their newsletters are relevant and read-worthy.

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Email & Social Media For Your Building Products Brand

By Rich Newsome on 22-Oct-2019 16:56:00

I’m sure there have been times where you’ve thought, ‘social media or email marketing: which is better for my building products brand?’

Rather than arguing over which one is better, let’s look at how we can integrate email marketing and social media for a better customer experience.

Digital marketing is most successful when you adopt a holistic view as it helps you to build a brand image.

And we can’t stress enough the importance of presence. Being present in as many places as possible will ensure that your journey to success is easier, and you’ll be at the front of your architects and specifiers’ minds.

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Different Kinds Of Email For Your Building Products Company

By Rich Newsome on 10-Oct-2019 10:40:23

Do you want to supercharge your email marketing strategy? If so, you need to understand the different kinds of email that you could (and should) be sending.

So let’s uncover the different types of email, and how they can work for your building products and construction brand.

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Growing Your Building Product Company’s Email List

By Rich Newsome on 24-Sep-2019 09:22:05

Getting positive email results firstly requires you to look at your email list. A new email marketing campaign won’t be effective if you haven’t built a list of recipients to get your messages, or you haven’t grown the existing list you currently have.

By creating an audience with an email list, you will have the opportunity to nurture and develop your prospects in a way that keeps them interested and engaged with your content.

After all, they’ve signed up for your emails. This means that they’ve expressed that first level of interest and are seeking your help for a solution. This makes selling what you’re offering a lot easier down the line.

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