Automate And Humanise Your Construction Marketing

By Leigh Simpson on 07-Mar-2019 15:39:44

 

A recent report from ‪chiefmartec.com found that there was a 27% increase in the number of marketing technology solutions available in 2018. 

While the fear is that the increasing use of technology in sales and marketing will depersonalise the customer experience, the reverse is actually true if these systems and techniques are used correctly.

So, how can technology be utilised to give you more time with customers and improve their experience with your brand?

Topics: CRM Technology
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Tech Stack Essentials For Construction Marketing

By Olivia Atkinson on 08-Feb-2019 09:07:01

The building products industry is renowned for being traditional when it comes to marketing and not getting on board with new technologies. This makes it ideal for you to get ahead of the curve and start implicating these tools today.

A well performing marketing stack will improve communication, efficiency, productivity and increase the knowledge you have on your customers. Allowing you to target and nurture your leads with the right content at the right time, ensuring you are providing the best service in your sector.

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5 Goals To Share With Your Sales Team For 2019

By Luke Monterosso on 18-Jan-2019 10:09:13

Whether you’re a manager handling an exceptional sales team, an executive looking after a whole sales organisation or a sales rep looking to hit your numbers, 2019 is a fresh start. However, it may not be wise to leave 2018 completely behind you.

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Rescue Your Sales Team: Saving Time To Maximise Productivity

By Abby Buchan-Howard on 18-Oct-2018 10:07:32

Did you know that you could be losing business because your sales team are wasting their time on tasks that don’t involve selling?

Scary right?

Over half of a sales person’s time is spent not selling to your customers. Your building products company could be losing business as a result.

Read on to find out more about Insynth’s examination of how sales team’s time is being misplaced.

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Live @ #Inbound18 - HubSpot Product Announcements

By Leigh Simpson on 06-Sep-2018 13:11:10

The pace of innovation and new features in the HubSpot ecosystem is mind blowing.  Since Inbound 17 there have been more changes than I can keep track of and every week there is a new feature to impress.

Learn about the big changes to the suite that were announced at the Inbound 2018 conference, and how these could help you supercharge your business growth.

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5 Key Construction Marketing Takeaways From The Marketing Technology Expo 2018

By Leigh Simpson on 26-Mar-2018 08:15:00

The Marketing Technology Expo has just wrapped up for 2018.  So, what were the key takeaways for construction marketers?  How can the latest technology be used to improve engagement, generate leads and increase sales for forward-thinking and innovative building product manufacturers?

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Construction Marketing Strategy: How To Select A CRM System

By Leigh Simpson on 29-Jan-2018 16:50:50

In 2018, at the heart of every strong construction marketing strategy should be a sophisticated CRM system which manages the sales funnel, automates marketing campaigns, records customer engagement, provides clear insights into campaign success and tracks ROI.  Ultimately a system that makes it easier to win more orders and grow your business.

CRM is a rapidly changing space, driven by cutting-edge technology, some serious brains and major investment.  The choice of CRM systems can be overwhelming.  Considering that there are over 200 platforms, choosing the right system for your business may not be straightforward.

In fact, many offerings are now far more than just a CRM, they are fully formed growth stacks, encompassing CRM, sales automation, sophisticated marketing capabilities and reporting, all in one place.

So, let’s look at some of the key questions that you should be asking yourself to identify your needs, and then you can match these against the capabilities of platforms you are considering.

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