8 min read

How To Use Free CRM Software To Bounce Back Smarter

By Olivia Atkinson on 29-May-2020 10:51:56

Having a CRM system is key to bouncing back from this years events, it gives you data about your contacts that you never knew you needed, helping you reach out at the right time and track how they interact with your website.

This blog will take a look at what a CRM is and how they can help with not only marketing activities but sales too.

Topics: CRM Construction Marketing Strategy Bouncing Back
8 min read

Free & Paid Software Businesses Can Use Through Covid-19

By Olivia Atkinson on 26-Mar-2020 17:50:19

As businesses are forced to work from home, concern grows of how you and your team will continue productivity and communication whilst still fulfilling your roles.

Although working remotely is embraced by many, it’s not perceived the norm for a lot of companies.

This worldwide crisis has forced companies to adapt, making the digital tools you use essential to your new daily work life.

This blog runs through just some of the different tools that are available in an over-saturated market of technology.

Topics: CRM Construction Marketing Strategy Email Marketing
4 min read

Creating Your 2020 Construction Marketing Plan

By Olivia Atkinson on 05-Mar-2020 10:10:59

Hopefully by now you’ve got a pretty good idea of what 2020 looks like for your building materials company. If not, this blog should open up some areas that you might not have considered, or start discussions internally.

It’s healthy to review where you’re at as a company and how you are being perceived in your market. Most marketing reviews and strategy planning takes place yearly. This is your opportunity to not ask why but why not?

The construction and building sector is one known for it’s traditionalism, with this comes the reserved approach to trying new things and experimenting.

This blog consists of questions to try and kick-start your marketing strategy plans. Ask yourself…

Topics: Content Marketing Construction Inbound Marketing CRM Construction Marketing Strategy
6 min read

Tales From The Oldskool Salesman: Embracing Change

By Will Morris on 30-Oct-2019 16:22:22

It was Autumn 2016. I was sat outside my CEO’s office awaiting the annual meeting to discuss next year’s targets.

All these thoughts were running through my head:

“Will we have new products?”

“Will I be able to hire the two new guys needed for my Sales team?”

“Have we achieved enough this financial year?”

 

Topics: Construction Marketing Construction Inbound Marketing CRM Construction Marketing News
6 min read

Using Dashboards To Increase Sales

By Leigh Simpson on 17-May-2019 11:19:10

With an estimated 39% of sales people missing their targets every month, any tool that you can use to help your team succeed has to be seriously considered.

One key problem that many sales teams has is getting access to key information and knowing how they are doing hour by hour, day by day. 

Using ‘live’ reporting on dashboards can fix this, increasing competition amongst the sales team,  improving focus and raising team morale - all leading to an increase in sales.  Learn more here.

Topics: Sales Strategy CRM Technology
5 min read

Attributing Construction Marketing to Leads and Sales

By Luke Monterosso on 26-Apr-2019 11:56:43

 

We want to help you get the data & facts to showcase the ROI of your construction marketing efforts. In this blog we talk about the problems marketers face and how they can be solved.

Next time it comes to asking for headcount or budget you’ll have the data and facts to showcase marketing as a direct driver to revenue.

Building product companies are putting a lot of time and effort into their marketing strategies to support brand awareness, customer satisfaction and their sales team.

How can you be sure your campaign collateral, social media posts and blogs are making an impact with specifiers, architects and contractors and growing your business?


Topics: CRM Construction Marketing Strategy
5 min read

Marketing Tips: Automate And Humanise Your Construction Marketing

By Leigh Simpson on 07-Mar-2019 15:39:44

 

A recent report from ‪chiefmartec.com found that there was a 27% increase in the number of marketing technology solutions available in 2018. 

While the fear is that the increasing use of technology in sales and marketing will depersonalise the customer experience, the reverse is actually true if these systems and techniques are used correctly.

So, how can technology be utilised to give you more time with customers and improve their experience with your brand?

Topics: CRM Technology
6 min read

Tech Stack Essentials For Construction Marketing

By Olivia Atkinson on 08-Feb-2019 09:07:01

The building products industry is renowned for being traditional when it comes to marketing and not getting on board with new technologies. This makes it ideal for you to get ahead of the curve and start implicating these tools today.

A well performing marketing stack will improve communication, efficiency, productivity and increase the knowledge you have on your customers. Allowing you to target and nurture your leads with the right content at the right time, ensuring you are providing the best service in your sector.

Topics: CRM Construction Marketing Strategy Social Media Technology
3 min read

5 Goals To Share With Your Sales Team For 2019

By Luke Monterosso on 18-Jan-2019 10:09:13

Whether you’re a manager handling an exceptional sales team, an executive looking after a whole sales organisation or a sales rep looking to hit your numbers, 2019 is a fresh start. However, it may not be wise to leave 2018 completely behind you.

Topics: Sales Strategy CRM Technology