In 2018, at the heart of every strong construction marketing strategy should be a sophisticated CRM system which manages the sales funnel, automates marketing campaigns, records customer engagement, provides clear insights into campaign success and tracks ROI. Ultimately a system that makes it easier to win more orders and grow your business.
CRM is a rapidly changing space, driven by cutting-edge technology, some serious brains and major investment. The choice of CRM systems can be overwhelming. Considering that there are over 200 platforms, choosing the right system for your business may not be straightforward.
In fact, many offerings are now far more than just a CRM, they are fully formed growth stacks, encompassing CRM, sales automation, sophisticated marketing capabilities and reporting, all in one place.
So, let’s look at some of the key questions that you should be asking yourself to identify your needs, and then you can match these against the capabilities of platforms you are considering.