When we need a question answering or some more information on a topic; where do we go for answers?
If you need to know how to cook the perfect steak, buy a new pair of jeans or find out the weather forecast for the weekend, where do you turn to first?
If you’re anything like me, then the answer is the internet.
And, contrary to popular belief, architects are just like us too.
When they need to find a specific product, do some research or get some inspiration they open a new tab and use a search engine to get some answers.
In fact, a recent study found that 98% of architects prefer to research building products online.
In this post, we’ll be delving into, how to reach the millennial architect, what goes into a winning construction products website, and how to use design, layout and content to encourage architects to specify.