Getting positive email results firstly requires you to look at your email list. A new email marketing campaign won’t be effective if you haven’t built a list of recipients to get your messages, or you haven’t grown the existing list you currently have.
By creating an audience with an email list, you will have the opportunity to nurture and develop your prospects in a way that keeps them interested and engaged with your content.
After all, they’ve signed up for your emails. This means that they’ve expressed that first level of interest and are seeking your help for a solution. This makes selling what you’re offering a lot easier down the line.