Content For Construction: 6 Blogging Tips You Should Master

By Rich Newsome on 23-Jul-2019 09:00:00

To begin this post, I’d like to share some statistics that might surprise you:

Continue Reading

The Art Of Storytelling for your Building Products Company

By Rich Newsome on 25-Jun-2019 17:29:17

What Can You Expect From This Blog?

At this stage, you should understand what content is and how to implement a framework for content creation.

You have your blog titles and a time-frame in which to distribute them. Now, you’re tasked with actually writing the content itself. 

Continue Reading

Planning A Framework For Content Creation In 6 Steps

By Rich Newsome on 20-Jun-2019 12:45:47

Let’s say you’re at the start of your journey when it comes to content creation and you’re wondering where to begin.

Continue Reading

Marketing Metrics: A Simple Guide To Brand Awareness

By Rich Newsome on 07-Jun-2019 08:42:06

Do you want your building products brand to stand out online? Do you want your company to be a household name? Read on to find out what brand awareness is and how important it is to develop effective brand awareness for your building products and materials.

Continue Reading

Will Ad Block Eventually Kill Online Advertising?

By Olivia Atkinson on 10-May-2019 11:45:07

Ad blocking isn’t a new concept but is increasingly growing in popularity. People are becoming more aware of how cookies and websites track what they look at and how adverts are targeted to them.

Ad blocking software’s and internet extensions prevent adverts from being served. Whilst most internet users are fine with this, many advertisers and publishers are not.

Continue Reading

What To Ask When Hiring a Digital Marketing Agency

By Luke Monterosso on 09-May-2019 17:39:53

Hiring a marketing agency can help take your company to the next level. You get to work with top strategic and creative talent without the huge overhead, training and recruitment costs. There’s no shortage of digital marketing agencies, so how do you go about choosing an agency that best suits your needs?

There are plenty of good articles with questions to ask your prospective agency but rather than getting concerned with the small details, I want to give you the questions to:

Continue Reading

Attributing Construction Marketing to Leads and Sales

By Luke Monterosso on 26-Apr-2019 11:56:43

 

We want to help you get the data & facts to showcase the ROI of your construction marketing efforts. In this blog we talk about the problems marketers face and how they can be solved.

Next time it comes to asking for headcount or budget you’ll have the data and facts to showcase marketing as a direct driver to revenue.

Building product companies are putting a lot of time and effort into their marketing strategies to support brand awareness, customer satisfaction and their sales team.

How can you be sure your campaign collateral, social media posts and blogs are making an impact with specifiers, architects and contractors and growing your business?


Continue Reading

Construction Marketing: Proven Content Strategies - Part 2

By Olivia Atkinson on 17-Apr-2019 16:44:21

 

Part 1 discussed how important creating content for your specific audience is and platforms in which you can not only create awareness of your brand but also understand pain points within the sector.

Part 2 focuses on social media, engaging with your audience,  influencers, paid ads and getting a professional to create your content for you.

Many of these promotional strategies overlap and interlink so try and do them together rather than picking one and focusing on one thing.

Continue Reading

Construction Marketing: Proven Content Strategies - Part 1

By Olivia Atkinson on 16-Apr-2019 17:07:52

Content marketing is increasingly becoming a successful method of digital marketing as it allows you to represent yourself as the experts within your specific sector. Meaning leads come to you more educated about your product.

Writing great content is a huge part of content marketing but there are also a number of strategies to help increase and grow your audience. Part 1 includes how forums, guest posting, re-purposing old content and segmenting your audience can increase your audience reach.

Continue Reading

Is Print Advertising Dead In The Construction Industry?

By Olivia Atkinson on 12-Apr-2019 09:01:18

 

Print advertising has been around since earlier than the 17th century. It’s a very traditional method of advertising, but is it still the most effective way to reach your audience?

As the digital age continues to present us with online marketing tools, does print still have a place in our marketing strategy or should we we be discarding it all together.

Digital tools allow us to see who viewed content, what platform they came through, what device they are using, how many pages they viewed, how long they viewed those pages and even live recordings how they move around the website.

You can’t get this data from print advertising.

 

Continue Reading

New Construction Marketing Resources Available

By Leigh Simpson on 28-Feb-2019 09:17:05

All to often we could do with some help in getting out sales and marketing strategies right, or just improving them a little.

So, we thought it would be helpful to provide a library of useful guides, reports, cheat sheets and our research for you to access whenever you need it.

Continue Reading

Construction Marketing Strategy: SEO Trends 2019-Part 3

By Abby Buchan-Howard on 06-Feb-2019 10:00:00

Insynth have been running a blog series on the upcoming SEO trends of 2019 that your construction marketing team need to embrace in order to succeed in the Google rankings.

In this final instalment, we’ll be exploring image search. This developing search method allows users to carry out organic search using there camera.

For SEO professionals in the building products sector, this is a game changer for how you’ll carry out your construction marketing strategies.

Read on to find out more…

Continue Reading