What Will Make Your Construction Content Marketing Stand Out In 2020?

By Rich Newsome on 15-Jan-2020 15:36:34

Want to make your construction content marketing stand out in 2020?

You’ve come to the right place.

As we enter into the new decade, we need to understand that the times are changing. So, before I break into a clichéd Bob Dylan quote, I’m going to share some key tips to make your construction marketing content stand out, increase specifications and win you the projects you deserve.

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Construction Marketing Strategy: New Year, New Me, New….MSPOT?

By Rich Newsome on 02-Jan-2020 12:32:00

You planned too much for 2019. There were specifications you didn’t get, money you didn’t make and goals you didn’t accomplish. Sound familiar?

In many cases, we find that this is largely down to a lack of strategy and focus.

So, why not kick-start 2020 with a new source of inspiration that creates focus and alignment for your team.

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Construction Marketing Strategy: What Is A Value Proposition?

By Olivia Atkinson on 13-Dec-2019 10:06:50

A value proposition is a promise of value to be delivered. It’s the main reason a prospect should buy from you and not your competitor.

Your value proposition is a cost vs. benefit equation that shows your prospect’s motivation.

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Construction Marketing Strategy: Segmentation Analysis

By Olivia Atkinson on 05-Dec-2019 16:27:46

Segmentation is often described as a foundational piece; a cornerstone of any marketing strategy.

Correctly segmenting your market can draw focus to where your sales efforts will have the best return. We take a deeper look into segmentation, why it’s important and how many segments you should have.

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Construction Marketing Strategy: Identifying The Gap

By Olivia Atkinson on 29-Nov-2019 08:43:28

You’re sat in your annual directors meeting thinking how am I going to add £1million revenue in a year when your best sales guy has just left, a new company has entered the market and you’re putting prices up this year.

Worry not as it’s likely you’ve not identified your gap correctly. The term ‘gap’ is used throughout strategy meetings, gap in the market, gap research, performance gap and more.

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Construction Marketing Strategy: How Much Should You Invest In Growth?

By Rich Newsome on 27-Nov-2019 16:29:44

For this post, I picked the brain of our CEO, Leigh Simpson, who shared his extensive knowledge and thirty-years' experience of helping businesses grow in the building products and construction sector. 

A lot of companies tend to underestimate (or wrongly estimate) their investment figures in order to achieve their goals. But, through a systematic, data-driven approach, you’ll be able to calculate realistic and achievable targets, allowing you to invest the correct capital in the correct places.

So, where do we start?

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Construction Marketing Strategy: What is TAM?

By Rich Newsome on 22-Nov-2019 09:55:14

How big is your market? Are you accessing a reasonable chunk of it? Is there room for development? These are all common questions that companies within the building products and construction industry often ask themselves.  

And there’s good reason for this. Last year, the construction products manufacturing sector consisted of 23,884 companies in the UK. With a market of this size, there’s a lot of competition 

Now of course, your market share will vary depending on your sector within the construction and building products industry, and this is where TAM comes in.  

TAM stands for Total Accessible Market and is a key strategy in determining market size and your potential for growth.  

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Be Part Of Our Upcoming Construction Marketing Blogs

By Leigh Simpson on 14-Nov-2019 16:38:56

We want your opinion of the marketing channels and resources you love and find most useful for promoting your building product brand.

We’re kicking off a series of blogs about building awareness amongst specifiers and installers in the building product space.  Rather than just giving you a bland overview of “what the experts say”, we thought it would be great to get your thoughts too.

To get featured, all you need to do is pick the blog, or blogs, that you want to be included in, follow the link and answer a couple of questions.  Leave us your website URL and Twitter/LinkedIn handle and we’ll drop a nice backlink into the blog for you and mention you in our social promotion.

We’re looking forward to you sharing your knowledge with our audience. Don’t be shy.

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Growing Your Building Product Company’s Email List

By Rich Newsome on 24-Sep-2019 09:22:05

Getting positive email results firstly requires you to look at your email list. A new email marketing campaign won’t be effective if you haven’t built a list of recipients to get your messages, or you haven’t grown the existing list you currently have.

By creating an audience with an email list, you will have the opportunity to nurture and develop your prospects in a way that keeps them interested and engaged with your content.

After all, they’ve signed up for your emails. This means that they’ve expressed that first level of interest and are seeking your help for a solution. This makes selling what you’re offering a lot easier down the line.

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Insynth @INBOUND19  - 5 Things You Need to Do to Create a Category.

By Leigh Simpson on 04-Sep-2019 16:28:04

Building a company is hard enough, but what if there's no clear market to launch into? That's the situation Gainsight CEO Nick Mehta found himself in when he joined the company that would become Gainsight in 2013.

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5 Things A Building Products Manufacturer Could Write About

By Rich Newsome on 28-Aug-2019 19:50:43

Your words are golden on the web. The more you write around a topic, the more Google recognises you as a reputable source. Google’s algorithms dictate that your website will rank highly based on keyword usage, relevance, site design and other factors.

Google provides the highest quality, most relevant results based on the keyword(s) used by the searcher.

As a building products manufacturer who wants more traffic on your site, you need a secure content strategy that puts you in the best position to rank highly on search results.

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Content For Construction: 6 Blogging Tips You Should Master

By Rich Newsome on 23-Jul-2019 09:00:00

To begin this post, I’d like to share some statistics that might surprise you:

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