Construction Marketing: How To Improve Your Writing

By Rich Newsome on 15-Jul-2019 10:00:00

Getting words down on the page is step one. Getting your work published is a different matter. Quite often, your first draft will look largely different to your final piece.

During the editing and improving phase, you’ll be using it as an opportunity to cut out any unnecessary and irrelevant points that don’t support your core ideas and refine your language to be stronger and more action orientated.

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Construction Marketing: Becoming An Effective Writer

By Rich Newsome on 10-Jul-2019 08:29:47

Why Does Effective Writing Matter?

Words are the currency of the web. The words that people see are what prompts a decision. An action. With that being said, your content is what will make or break a decision to buy into your brand.

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5 Signs Your Website Design Is Costing You B2B Leads

By Olivia Atkinson on 14-May-2019 10:40:07

 

You may be in a position where you want more leads from your website or the amount of leads you've been receiving have slowly dropped off. No matter what your marketing strategy is, your website is always used as a reference point.

Many building product websites come across as brochures rather than lead generation sites. Although it's a good idea to have product information on your website, it's wise to structure and segment it to make it easier to understand. 

When people visit your website they will be at different stages of the buyers journey, your content needs to be appropriate for all 3 stages - awareness, consideration and the decision stage.

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What To Ask When Hiring a Digital Marketing Agency

By Luke Monterosso on 09-May-2019 17:39:53

Hiring a marketing agency can help take your company to the next level. You get to work with top strategic and creative talent without the huge overhead, training and recruitment costs. There’s no shortage of digital marketing agencies, so how do you go about choosing an agency that best suits your needs?

There are plenty of good articles with questions to ask your prospective agency but rather than getting concerned with the small details, I want to give you the questions to:

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What Architects Want: The Key Content Your Website Needs

By Luke Monterosso on 11-Apr-2019 17:05:55

An architect likes the look of your building product. In fact, it has the potential to offer the ideal solution for the architect’s project. They just need to check the product specifications on your website.

But these haven’t been included in the product information.

The architect has no way of knowing whether your building product is right after all. The architect could find your contact information and get in touch to clarify the details.

Or they could Google your competitor. The latter takes a fraction of the time.

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Content Marketing Tips For Building Materials - Part 1

By Olivia Atkinson on 26-Feb-2019 12:25:32

Using content marketing for your building products brand is about educating your prospects so they can make informed decisions, rather than directly selling. The correct use of content marketing will position your company as an expert in your sector, building awareness for your business.

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The Tech To Supercharge Your Construction Marketing Strategy

By Abby Buchan-Howard on 13-Feb-2019 17:06:10

With digital and smart technologies changing that we live our lives, the construction industry is set to experience some swift changes in order to adapt to the way that buyers are now researching and making purchase decisions.

To keep up with the trends set to sweep the building products industry, your construction marketing strategy should encompass several key elements that are changing the way that prospects are converted into customers.  

Read on to find out more...

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Top 9 Sales & Marketing Technology Trends In 2019 For Building Products

By Olivia Atkinson on 17-Jan-2019 18:18:00

The building products industry has a reputation of being very traditional in its marketing approach and relativity cautious about adopting new technology.

This presents an opportunity for more adventurous brands to seize the intuitive and steal the march on their competitors by taking advantage of latest tech to help them better engage with the market.

Listed below are 9 trends and new technologies which you could take advantage of in 2019 to grow your business.

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What Are Your Construction Marketing Objectives For 2019?

By Abby Buchan-Howard on 09-Jan-2019 16:39:35

Welcome to 2019! Happy new year from everybody here at Insynth!

With the new year upon us, it’s time to start thinking about what your construction marketing objectives will be in 2019. Do you want to see growth? More leads?

Whatever your goals for 2019, it’s vital that you identify the right objectives for your business that are realistic and deliverable, maybe even beatable, to give your building products company the best chance of success this year!

Read on to find out more…

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Readability Ranks: The Score You Didn't Know You Needed

By Abby Buchan-Howard on 21-Nov-2018 12:17:28

Google is always looking for good content. It wants to give the user the best experience and puts the best content at the top.

Content that’s easy to read is useful to the reader. It’s more likely to be on page one of Google and has a higher chance of being found online.

One of the best ways to do this is to write content for a wide audience.

Read on to find out more…

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Why Your Rankings Are Always Changing And How To Win

By Abby Buchan-Howard on 19-Nov-2018 10:00:00

Google algorithms are constantly developing. Their ever-shifting nature has created a dynamic space where competition is fierce to achieve and maintain top positions on search pages.

This constantly changing landscape of Google algorithms has a created what can sometimes feel like a hostile environment. Content creators and SEO experts are constantly having to adapt their strategies to maintain the top positions on Google or to climb the rankings on their keywords.

Let’s look more into the volatility of Google’s constantly changing set of rules…

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What Content Writers Are Doing To Achieve Top Google Rankings

By Abby Buchan-Howard on 15-Nov-2018 13:48:36

Google algorithms are always changing. Their constant state of flux is directly related to our changing habits when searching online.

With 200 factors being analysed, picking a starting point for construction marketing can feel daunting.

Insynth have been blogging about how you can write content that conquers Google’s algorithms to help you win the top positions.

Read on to find out more…

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