5 Reasons Why Your Building Products Site Isn’t Showing Up On Google

By Rich Newsome on 23-Jan-2020 14:00:01

There’s nothing more frustrating than your website not showing up on Google when you type in a particular keyword.

You spend so much time improving your website’s content; you’ve got an attractive website; you’re promoting your brand in the best light.

Yet, when you’re sat there, ready to rake in all the traffic…

Nothing happens. No increase. No ROI.

For construction marketers who are new to digital marketing, this can be disheartening. Fear not, however. There could be one of five reasons why you’re not finding your building products website on Google. This post aims to identify them.

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What Will Make Your Construction Content Marketing Stand Out In 2020?

By Rich Newsome on 15-Jan-2020 15:36:34

Want to make your construction content marketing stand out in 2020?

You’ve come to the right place.

As we enter into the new decade, we need to understand that the times are changing. So, before I break into a clichéd Bob Dylan quote, I’m going to share some key tips to make your construction marketing content stand out, increase specifications and win you the projects you deserve.

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Construction Marketing Strategy: New Year, New Me, New….MSPOT?

By Rich Newsome on 02-Jan-2020 12:32:00

You planned too much for 2019. There were specifications you didn’t get, money you didn’t make and goals you didn’t accomplish. Sound familiar?

In many cases, we find that this is largely down to a lack of strategy and focus.

So, why not kick-start 2020 with a new source of inspiration that creates focus and alignment for your team.

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Life Lessons From My Sales Bootcamp Experience

By Will Morris on 24-Dec-2019 10:09:00

My Dublin visit to the HubSpot head offices was over. My brain felt comfortably loaded with the wealth of knowledge and training that I had undertaken.

Dan Tire, ‘The Boom Man’ as he is so affectionately known, had excelled himself. It had been a pleasure to be in the company of the individuals I admire most within the sales world.

As I sat in the window seat of Ryanair’s Boeing 737-800 aircraft, I wondered if this was how Bruce Lee felt when he first met IP Man.

It was fun. We worked hard.

But I knew the hard work had only just begun.

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Construction Marketing Strategy: Insynth’s Free Resources 2019

By Rich Newsome on 18-Dec-2019 10:30:00

As an inbound marketing agency that specialises in the building products and construction industry, one of our main aims is to educate our audience. Part of the ‘education’ process involves producing high-quality, free resources aimed at up-skilling your front-facing teams.

The resources that we’ve produced this year will be shared in this post.

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Construction Marketing Strategy: What Is The Role Of Marketing In 2020?

By Rich Newsome on 05-Dec-2019 15:37:04

Continuing with our series on construction marketing strategy, this post sets out to assess the current state of marketing within the building products and construction industry, and what you can do to ensure a successful and prosperous 2020… and beyond.

You’ll find many posts out there that talk about marketing in 2020, and you’ll no doubt be bombarded with buzzwords like KYC, Digital Marketing Transformation and insights-driven marketing.

These words all have their place in the marketing sphere, but they don’t necessarily resonate with the challenges that the building products and construction industry face. So, we’ll set out to assess the current state of marketing within your industry, allowing you to progress further and smash your goals.  

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Construction Marketing Strategies: Why Inbound Works For Building Products

By Leigh Simpson on 28-Nov-2019 09:29:13

Post Grenfell, the attitude around specification has become more stringent and cautious, with legislators and specifiers alike demanding greater reassurance about the performance, safety and provenance from the materials that are being used in construction.

So how does this impact your construction marketing strategies and why does Inbound Marketing become the ideal method of adapting to this change?

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Construction Marketing Strategy: What is TAM?

By Rich Newsome on 22-Nov-2019 09:55:14

How big is your market? Are you accessing a reasonable chunk of it? Is there room for development? These are all common questions that companies within the building products and construction industry often ask themselves.  

And there’s good reason for this. Last year, the construction products manufacturing sector consisted of 23,884 companies in the UK. With a market of this size, there’s a lot of competition 

Now of course, your market share will vary depending on your sector within the construction and building products industry, and this is where TAM comes in.  

TAM stands for Total Accessible Market and is a key strategy in determining market size and your potential for growth.  

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Construction Marketing: How To Improve Your Writing

By Rich Newsome on 15-Jul-2019 10:00:00

Getting words down on the page is step one. Getting your work published is a different matter. Quite often, your first draft will look largely different to your final piece.

During the editing and improving phase, you’ll be using it as an opportunity to cut out any unnecessary and irrelevant points that don’t support your core ideas and refine your language to be stronger and more action orientated.

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The Art Of Storytelling for your Building Products Company

By Rich Newsome on 25-Jun-2019 17:29:17

What Can You Expect From This Blog?

At this stage, you should understand what content is and how to implement a framework for content creation.

You have your blog titles and a time-frame in which to distribute them. Now, you’re tasked with actually writing the content itself. 

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What Is Content Marketing In The Building Products Industry?

By Rich Newsome on 12-Jun-2019 15:45:07

Would you like to learn more about content creation and how it relates to your building products brand?

Read on to find out:

  • The fundamentals of content creation for your building products brand
  • The different types of content creation you could (and should) be making
  • Which agricultural and construction brand paved the way for content marketing back in the 1800s 
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How To Optimise Your Frequently Asked Questions Page

By Olivia Atkinson on 26-Apr-2019 11:48:16

Most websites have a FAQ page somewhere on their website but they’re not always optimised for search engines. You may not even need a FAQ section but its become a page that is seen as important as ‘About Us’ and ‘Contact Us' pages.

David Hamill advises that if your FAQ page is answering questions that the rest of the website should answer, then you have a problem with your site content.

Some people overlook the potential and the opportunity FAQ pages offer, with many including questions that are very samey and repetitive, providing answers that come across as patronising.

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