8 min read

5 Construction Marketing Hacks That Work

By Ainhoa Rodriguez-Muguruza on 21-Sep-2021 11:15:00

In their 2021 State of Marketing report, HubSpot found that 63% of the companies surveyed increased their marketing budget in 2021. Surprisingly enough, the results showed that increasing revenue was the least prioritised for their primary marketing goals in 2021. Instead, most companies focused their marketing efforts mainly on improving their brand awareness.

Topics: Construction Digital Marketing
7 min read

The Benefits Of Attending Online Construction CPD Courses

By Dom D'Angelillo on 15-Sep-2021 14:34:19

While you might roll your eyes at the thought of hosting Continued Professional Development (CPD) or trying to encourage architects and specifiers to sign up to your latest online construction course, it’s all for a good reason.

Helping you ensure best practice continues in the construction industry, CPDs are a fantastic means of educating your prospects on changing regulations, product updates or the latest news in your particular sector.

Though your prospects might see it as the least important thing they need to do, there are considerable benefits in encouraging attendance to CPDs that can make significant changes to the construction industry.

In this blog, we discuss what a CPD is, why they’re so important and discuss how you can make the most of your next online CPD, ensuring architects and specifiers are taking advantage of fast-moving technology in the construction sector.

Topics: cpd Construction Digital Marketing
7 min read

Relegating Your Customer To Number 2

By Bea Park on 10-Sep-2021 11:50:00

 

I know it sounds counterintuitive, but when it comes to creating an internal service culture, you need to relegate your customer to number two... Let me explain.

Topics: Construction Marketing Strategy Construction Digital Marketing Customer Experience conference
5 min read

BRIGHTON SEO: The Value Of Link Building

By Rich Newsome on 10-Sep-2021 11:44:13

Live From #BrightonSEO

Workshops, conferences, and lectures, for me, have always been a source of inspiration. I consider myself privileged to attend talks and discussions conducted by thought-leading experts that reflect their passion for high-quality content with every slide they present. What an excellent time to be a writer!

Topics: SEO Construction Marketing News Construction Digital Marketing
4 min read

BRIGHTON SEO: What The Hell Is A Content Strategy, Anyway?

By Rich Newsome on 10-Sep-2021 11:22:41

Live From #BrightonSEO

Despite spending most of their workday diving among analytics and spreadsheets on their laptops, SEO experts thrive in face-to-face conversations. Attending the series of conferences organised within the Brighton SEO workshop has clearly shown how much we were missing talking about topics that we are passionate about and live for.

Topics: SEO Construction Marketing News Construction Digital Marketing
7 min read

BRIGHTON SEO: 5 Pitfalls Every Marketer Should Avoid

By Olivia Atkinson on 09-Sep-2021 12:32:02

Live From #BrightonSEO

Finally, a conference in person with real-life people. I might be the only one wearing the bright red t-shirt stating ‘SEO is my superpower’ they sent out in the post before the event, but I’m fully embracing it. I’ve never been to Brighton before or Brighton SEO plus, it’s a free bloody t-shirt! 

Topics: SEO Construction Marketing News Construction Digital Marketing
6 min read

The Signs It's Time To Change Your Construction Marketing Plan

By Dom D'Angelillo on 03-Sep-2021 09:08:24

Feel like you’re stuck in construction marketing Groundhog Day?

You wake up every morning, use the same tried and tested marketing techniques, reach out to the same list of prospects and end up not getting anywhere. It’s like someone switched the polarity of your marketing magnet!

Don’t be disheartened. There’s one, very quick and easy solution.

Topics: Construction Digital Marketing
6 min read

Building Your Value Proposition With Customer Experience In Mind

By Bea Park on 31-Aug-2021 09:41:27

Delivering excellent customer service. I know, it sounds ancient…and it is. In the era of digitalised marketing and sales, it is easy to get bogged down with all the different tricks and techniques to boost your customer reach and potential leads.

Topics: Construction Marketing Strategy Construction Digital Marketing Customer Experience
5 min read

5 Construction Marketing Services To Look Out For

By Sandy Bassi on 27-Aug-2021 08:57:55

Digital marketing agency services are an essential part of growing your business in the digital age, especially within the construction industry.

That’s why hiring an agency to work on your construction business’ behalf can make a world of difference. You can get access to a whole team of industry specialists and double down on the ROI that investing in your digital marketing can provide.

If you’re thinking about which construction marketing services to look out for, here are 5…

Topics: Construction Marketing Strategy Construction Digital Marketing