In 2018, Insynth were blogging extensively to promote content marketing for construction and how inbound marketing can benefit the building products sector.

We’re kicking off 2019 with a reflection of last year’s blog posts and revisiting the most successful pieces we produced.

In total we wrote 146 blog posts- averaging 3 every week-, generating huge volumes of traffic to our site. We thought it was be a great start to 2019 if we shared our top 7 blog posts with our readers!

Read on to find out more!

A building product directory is an online resource for building specifiers, such as architects and engineers, that enables the research, selection and specification of building materials for current or future construction projects.

With marketing budgets constantly under pressure, it can be difficult to know where to allocate your budget, especially where the return on investment (ROI) can be difficult to prove.

Online Building Product Directories and Trade Directories offer more than just a link to your business but can be tricky to measure, so what should you be thinking about when considering directories as part of your communications plan?