4 min read

Come back stronger in 2021 (5 keys to overcoming business setbacks)

By Jack Meisinger on 04-Jan-2021 09:00:00

2020 is over, but the challenges didn't disappear when you flipped the calendar page.

Topics: Construction Marketing Strategy Bouncing Back 2021
4 min read

5 Ways COVID-19 Changed The Way We Sell

By Olivia Atkinson on 22-Dec-2020 11:12:58

It’s not news to anybody that 2020 has brought challenges to all areas of business, including sales. With visiting and travel being restricted, people had no choice but to rely on phone calls, zoom meetings and email to follow up leads.

For the construction and building products specifically, this forced those that didn’t already, to provide BIM drawings, technical specification and virtual training online.

We’ll take a look at how the way selling has changed and why we’re better for it.

Topics: Sales Strategy Bouncing Back 2021
4 min read

2 Ways COVID-19 has Changed the Face of building product Sales

By Will Morris on 23-Jul-2020 08:09:08

It’s no doubt that a lot has changed in the past few months. The COVID-19 outbreak has shaken the B2B sales force – with unprecedented speed and scale – across the globe.

However, as with most things,

When life gives you lemons, make lemonade.

In other words, times of great challenge often create amazing opportunities to transform the way we, as sales leaders, do things. Many within building products and construction would argue that this is exactly what the industry needed to give it a push towards a more digital future.

One example of how we’re adapting is the new dynamics that virtual selling has brought to the table – in the form of video interactions.

But, more specifically,

How is the COVID-19 crisis changing the future of sales within building products and construction as we know it?

Today we’ll be exploring two ways that this pandemic has accelerated the future of sales within the industry. Read on to find out more…

Topics: Sales Strategy Bouncing Back
8 min read

Bouncing Back: Reviewing Which Tactics Work Best Now

By Olivia Atkinson on 19-Jun-2020 10:10:51

It's likely that your 2020 marketing plan has changed drastically in response to the disruption caused earlier on in the year. You most probably had events or trade shows booked in, even if you were just visiting, which have all quickly been shifted to online events.

Data should be the main driver for your strategy approach anyway, but now more than ever you need to dig down and find out which tactics are working best for you.

Each company will have different metrics, some may find that email marketing is really working for them, others may find producing guides and sharing them on social is keeping their customers engaged and interested.

However, there are some typical tactics which shouldn’t be adapted out of pure desperation and others that you should seriously consider for improving your presence online.

Topics: Construction Marketing Strategy Bouncing Back
6 min read

Bouncing Back With Content Marketing

By Olivia Atkinson on 11-Jun-2020 15:25:03

When searching on the Internet we all consume content without realising, our daily queries get answered by featured snippets, Q&A, forums, articles, and blogs.

However, when it comes to creating content for your building product brand, many companies fall short. This is partly down to time and skill, although people also struggle in knowing what to produce.

There’s no denying that content creation is a skill, but nothing is stopping you from learning the basics of how content marketing works and how it can help raise your profile online at a time when digital is the go-to place for research.

Topics: Content Marketing Bouncing Back
8 min read

How To Use Free CRM Software To Bounce Back Smarter

By Olivia Atkinson on 29-May-2020 10:51:56

Having a CRM system is key to bouncing back from this years events, it gives you data about your contacts that you never knew you needed, helping you reach out at the right time and track how they interact with your website.

This blog will take a look at what a CRM is and how they can help with not only marketing activities but sales too.

Topics: CRM Construction Marketing Strategy Bouncing Back
6 min read

How To Bounce Back Using Social Media

By Olivia Atkinson on 22-May-2020 09:48:51

Social media is a powerful tool and a crucial part of your bouncing back,strategy. Some companies struggle to make quick changes to their website or create notices letting visitors know if they’re open or not. Social media can be posted on in seconds, allowing you to effectively and consistently communicate to your audience.

Read on to find out what content to share on social media at this time and how to use it to inform your audience on the latest updates.

Download The Definitive Guide To Social Media

Topics: Social Media Bouncing Back
6 min read

How To Bounce Back With The Right SEO Tactics

By Olivia Atkinson on 14-May-2020 17:33:02

As the world starts to repair itself and we see a gradual change in behaviours, make sure your company can be found in a time where there may be less choice.

Each company’s approach has been different to this crisis, for some it’s given them the realisation that being digital plays a key part in future proofing your business, others will adapt the way they work forever, with less office and requesting staff to work from home and some sadly might not make it.

Discover how you can bounce back with a kick-ass approach to digital marketing, starting with your SEO.

Topics: SEO Construction Marketing Strategy Bouncing Back