Insights Construction Marketing Blog

Elevating Your Construction Product Brand: HubSpot's CRM and AI Integration

ainhoa@insynth.co.uk (Ainhoa Rodriguez-Muguruza) — Wed, 10 Jan 2024 11:04:00 GMT

The pivotal shift towards customer-centric philosophies has asked from companies within all industries the adoption of advanced tools. HubSpot emerges as the industry leader, seamlessly blending CRM with AI to redefine marketing and sales processes specifically for the construction sector. From intelligent content creation and dynamic image generation to precise email communication and strategic sales forecasting, HubSpot's offerings align seamlessly with the needs of building product manufacturers.

Performance Websites: What's the ROI?

leigh@insynth.co.uk (Leigh Simpson) — Tue, 02 Jan 2024 10:17:00 GMT

If you build a performance website, you should expect your overall website activity to be driving over 90% of your net new growth. Net new? That’s new business from companies or specifiers you’ve never dealt with. The rest will probably be coming from outbound sales activity and word-of-mouth referrals.

25 HubSpot Features You Should Use in 2024

ainhoa@insynth.co.uk (Ainhoa Rodriguez-Muguruza) — Wed, 20 Dec 2023 12:44:00 GMT

This year, in 2023, HubSpot's platform has undergone significant updates, enhancing its efficiency and effectiveness. Anticipate further improvements throughout the year, necessitating awareness of all available features. Continue reading for a recap of the most crucial changes and updates from this year, along with insights on maximizing their benefits as we progress into 2023.

For those unfamiliar with my blogs, I'm Ainhoa, Insynth's Head of Platform Consulting and their in-house HubSpot expert. Since April 2021, I've been compiling monthly updates to ensure you stay informed about HubSpot's developments. This post provides a summary of the essential updates from the past few months.

If you haven't followed my blogs previously and wish to explore every new feature introduced to the platform in 2023, you can access my monthly blog posts for the current year below!

Performance Websites: How Much Should You Spend?

leigh@insynth.co.uk (Leigh Simpson) — Mon, 18 Dec 2023 17:03:00 GMT

As construction decision-makers increasingly use digital channels to search for products and services, you must elevate your construction website design. Your website is your most important sales and marketing asset and is worth investing in accordingly.

Performance Websites: Keeping Specifiers Up-to-Date

leigh@insynth.co.uk (Leigh Simpson) — Wed, 13 Dec 2023 09:04:00 GMT

Keeping your performance website up to date is critical and time should be allocated every month to add or update new content, but what about keeping people up to date with these changes?

Performance Websites: Capturing User Feedback

leigh@insynth.co.uk (Leigh Simpson) — Wed, 06 Dec 2023 15:38:00 GMT

When designing a performance website, gathering user feedback can help you identify potential issues and areas for improvement before the website is launched. It’s worth allocating the budget to pay independent users to spend an hour going through the website and giving you honest, objective feedback.

It’s worth doing this at least annually.

Performance Websites: The Right Website Analytics

leigh@insynth.co.uk (Leigh Simpson) — Wed, 29 Nov 2023 14:40:00 GMT

When building your performance website, consider the analytics you need to track and analyse once the site is live. This will help ensure that the website is developed to allow for accurate tracking and analysis of key metrics.

HubSpot: What Is New In November

ainhoa@insynth.co.uk (Ainhoa Rodriguez-Muguruza) — Thu, 23 Nov 2023 15:19:00 GMT

As we get into the final stretch of the year, it's a strategic moment to think about the trajectory of your business. In the dynamic landscape of today's business environment, adaptability is key, and there's no better time to assess your business goals than now. This blog serves as your compass, navigating you through the significant updates that HubSpot has unveiled this November.

Performance Websites: How Architects want Content Structured

leigh@insynth.co.uk (Leigh Simpson) — Wed, 22 Nov 2023 12:52:00 GMT

For specifiers, clear and consistent technical information is essential to make informed decisions about building products and materials. Architects rely on manufacturers product data. Making sure this information is structured correctly on your website is critical.