When we talk to different companies within the building products and construction industry, we always begin with one question:

What are your goals?

Quite often, companies want to explore an area of the market that they feel has been ignored or neglected; other times, companies want to launch a new product that’ll hopefully bring a new revenue stream to their business.

But, more often that not, companies simply want to win cooler projects.

The types of project that’ll make their case studies section on their website pop.

The types of project that’ll position them as innovators and thought-leaders in their space.

This post aims to highlight some of the UK's most impressive building renovations, whilst giving you insight into how you can win these types of project. 

Who Should Read This Blog?

If you’re dissatisfied with the work that you’re getting; if you feel like your contacts database needs a boost, then this blog is the one for you.

If you like looking at pictures of amazing architecture, this blog is also for you. 

So lets dive in…

get-your-strategy-right CTA building products construction

 

#1 London Bridge Station. Architect: Rogers Stirk Harbour + Partners, Joas Souza

London Bridge Station

Photo Via Arcadis 

London Bridge Station great architecture

Photo Via Arcadis 

London Bridge Station Signs

 Photo Via Arcadis 

#2 Cork House, Berkshire. Architect: MPH Architects, David Grandorge

Cork House Berkshire

Photo Via RIBA Architecture 

Cork House Berkshire Inside

Photo Via RIBA Architecture 

Cork House Berkshire living room

Photo Via CSK Architects 

Cork House Berkshire roof view

Photo Via CSK Architects 

 

#3 Goldsmith Street, Norwich. Architect: Mikhail Riches, Tim Crocker

Goldsmith Street, Norwich

Photo Via Mikhail Riches

Goldsmith Street, Norwich people

Photo Via Mikhail Riches

Goldsmith Street, Norwich roofing

Photo Via Domus

 

#4 Nevill Holt Opera, Leicestershire. Architect: Witherford Watson Mann Architects, Hélène Binet

Nevill Holt Opera, Leicestershire

Photo Via Nevill Holt Opera

Nevill Holt Opera, Leicestershire side entrance

Photo Via Nevill Holt Opera

Nevill Holt Opera, Leicestershire Gally

Photo Via Sound Space Vision

 

#5 The Macallan Distillery, Aberlour, Scotland. Architect: Rogers Stirk Harbour + Partners, Joas Souza

The Macallan Distillery

Photo Via Abobo Magazine

The Macallan Distillery Outdoors

Photo Via Abobo Magazine

The Macallan Distillery outdoors 2

Photo Via Abobo Magazine

 

#6 The Weston, Yorkshire Sculpture Park. Architect: Feilden Fowles Architects, Peter Cook

the weston sculpture park

Photo Via Skelly & Couch

the weston sculpture park seating area

Photo Via Skelly & Couch

 

The Results are in the product quality

Whilst, ultimately, it'll be the Architect that takes credit for such examples of ingenuity, the end result wouldn't be anything without the top quality products that have been specified. 

So, how do we ensure that we get specified?

 

#1 Optimise Your website

When Architects carry out their product research, your website is your number one weapon. An optimised website is one that can be indexed by Google easily through the use of:

  • Image Alt. tags
  • Header Tags
  • SEO-Driven Content
  • Forms
  • CTAs

And many more. 

Incorporating all of the above strategies will give you the ultimate opportunity to rank on the first page of the SERPs (search engine results pages). 

 

2# Provide transparency 

Safety is the driving factor behind many built projects taking place in today's climate. The new Building Regulations are forcing specifiers to be more stringent on the products that they choose. 

So, make sure that your website provides easy access for all relevant certifications, such as fire-rated certificates, and FSC certificates. 

 

3# Go Digital 

The digitisation of the construction industry is a hot topic at the moment, and with good reason. For too long now, projects haven't been delivered on time, to spec and to a reasonable quality.

In fact, the construction industry has been heavily criticised for being fragmented, placing it behind fishery as the least digitised industry in the UK!

So, ensure that your technical documentation is readily accessible for architects to make detailed and accurate drawings during the design stage to ensure efficiency and accuracy. 

 

Conclusion: The Results are in the relationships

Ultimately, Architects will rely on existing relationships when determining what products to specify. 

So, ensure that your content gets you noticed, and once you're noticed, spend time nurturing those relationships. 

And this is all centred on trust. 

By providing helpful, educational content, you are establishing trust; a key ingredient for repeat business. 

For a content strategy that puts you at number one-winning you the specifications that you really want-get in touch with Insynth today. 

get-your-strategy-right CTA building products construction

About Insynth

Insynth Marketing is a leading UK construction marketing agency based in Shifnal in the West Midlands. 

They use the latest inbound marketing techniques such as construction inbound marketing, to support building product companies to grow their business by proactively driving sales lead generation activity. 

As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.

Rich Newsome

Written by Rich Newsome

Rich is a Digital Content Marketer with Insynth Marketing Ltd. He brings with him a passion for creating engaging content and building strong client relationships.