If you’re looking to improve the digital presence of your building product or construction business, you will have undoubtedly thought about hiring an agency.

Choosing the correct agency for your business, however, can be a daunting task.

In this post, we offer some top considerations if you’re looking to outsource your building product business’ marketing.

1. Selecting an Agency Starts at Home

It’s true: before selecting an agency, you must have your own ‘house’ in check. This will involve a definitive list of requirements. They could be:

The list goes on…

Establishing these goals in the initial phase of an agency search will ensure that you are better positioned to find agencies which excel in those particular fields.

To put this into context: If you’re looking to improve your rankings on Google, an agency that specialises in web design won’t be for you. Instead, you should seek an agency who is focussed on SEO. SEO specialists will ensure that your current website is optimised for search, increasing your chances of being found above your sea of competitors.

Similarly, if you are interested in a re-brand, SEO perhaps won’t be your short-term focus. Instead, seek an agency that specialises in website design.

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2. Consider the Size of Your Marketing Agency

A large agency may be better equipped at delivering large-scale campaigns, whilst smaller agencies may provide a more qualitative level of skill. This is, of course, a sweeping generalisation and will depend on the individual agency as to what they can achieve.

However, depending on your specific need, it is good to compare these factors before deciding which size you will need. Both types have their positives and negatives, but a couple of determining factors can be both the type & size of your company, too.

3. A Genuine Understanding

When an agency is pitching to you, take note of how well they engage with your brand, services and offering. Do they get it?

Better still, do they have experience with your industry?

My previous post talked in-depth about industry specialists, but it’s worth highlighting here, too.

Ultimately, it’s a question of chemistry. If there’s a connection and signs of investment early on, you are likely to spark up a positive, relationship moving forward.

Other Things to Consider When Outsourching Your Marketing Agency


Take the time to meet with your agency and gain an understanding as to whether they fit with your organisational culture. Talk about their priorities, approach and standards, and see how they align with yours.


Client lists and case studies can be a true reflection of the agency’s worth, so be sure to ask for a testimonial, and better still, ask to talk to a current client in person!

Retainer Fees

The last thing you want is to get tied into a year-long contract. Opt for an agency that allows you to cancel your retainer at any time, once a three-month induction period is over. That way, if you discover that the agency really isn’t the right fit for you, you haven’t lost too much investment.


Of course, there are many more factors to consider when choosing a digital marketing agency for your building products brand, but always consider:

  • Your business aims and objectives
  • Your expectations
  • The value you place on growth

If you’d like a no-obligation chat with one of the construction experts here at Insynth, don’t hesitate to get in touch today.

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About Insynth

Insynth Marketing is a leading UK construction marketing agency based in Shifnal in the West Midlands. 

They use the latest inbound marketing techniques such as construction inbound marketing, to support building product companies to grow their business by proactively driving sales lead generation activity. 

As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website designSEOcontent marketingemail marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.

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Rich Newsome

Written by Rich Newsome

Rich is a Digital Content Marketer with Insynth Marketing Ltd. He brings with him a passion for creating engaging content and building strong client relationships.