As we head into a new year, new trends and technologies are going to come into play for all marketers. It is important for your business that after a year like 2020, you embrace these trends and make the most out of them.
In this blog, we will highlight 5 digital trends to expect in 2021, to help you and your business push on in the new year.
The Power of Voice Search
Voice search is currently not a part of Google’s algorithm; however, it is still dictating current search results. Voice search often generates different results than those searches the user had typed in.
For SEO, it’s a good idea for businesses to be on their toes with voice search components for their consumers who are adapting and switching over to that medium.
We have also discovered that emails on certain platforms can be read out, therefore the importance of ensuring all spelling is correct, as well as alt text on images and CTA’s is essential to ensure that all recipients get an optimal experience when interacting with your email, as it could be the difference between gaining or losing a lead.
More Interactive Content
Adding interactive elements to your website or social media is a great way to provide value for your audience, as it allows them to engage with your brand and learn more about what you can offer them.
For example, the use of a price calculator for your product or service on your website can enable leads to engage with your website. You’re now offering value to your visitors while also learning more about them based on the data that they enter into the calculator, This information can then be used to help you refine your personas and offer more personalised content to them.
In 2020 we saw the rise of TikTok. Throughout the lockdown people needed to find a way to suppress their boredom, so turned to the social platform for the short, entertaining videos. However, there is also a professional side to the platform.
TikTok for Business launched earlier this year and is set to expand its paid promotion and advertising options in 2021 — in other words, marketers should start studying up on this elusive platform now.
If you’re ever watching a YouTube video, and get an advert, as soon as the “skip ad” button is available how often do you click it without thinking about it? A study has shown that 65% of people skip advertisements on online videos, so it is important to get your message across as quickly as possible.
developing short-form videos may seem simple, but balancing branded messaging with the carefree tone associated with short-form videos will require customer research, strategy, and creativity.
As the capabilities of marketing automation advance, it should be no surprise that we will see the growth continue over the next 12 months, as it becomes more relied upon by businesses and agencies alike.
The automation available can range from simple email scheduling to more advanced products, such as those that can help to maximise your sales and marketing efforts.
All automation serves to provide the same solution, of improving the efficiency of your business.
Adopting the right automation technologies can also improve the efficiency of your marketing department, as it allows them to focus their time on more creative, bigger picture tasks as opposed to admin focused tasks. This will be essential in 2021, as your team will need all the time they can get, to make up for the lost time we had in 2020
More often than not, your audience will unsubscribe from mass marketing emails. In 2021, you will need to personalise all of your customer communication and experiences based on their preferences and behaviour.
A way to track audience behaviour and optimise your marketing efforts is to use the right CRM for your business. HubSpot allows you to track audience engagement and segment your contacts into what is appropriate for them.
despite concerns about consumer privacy, 72% of your audience will only engage with personalized marketing. So it is integral that all of your content is personalised and suited to each contact in your database to ensure you receive the engagement you need, as well as reach the right audience with your marketing efforts.
It is essential to ensure you are prepared to take on 2021 in the most effective and efficient way possible. Making sure you’re following marketing trends and adopting the most effective technologies for your business.
It is also important to use any resources available to you, to help you and your business go from strength to strength in 2021, following a tough year for all in 2020.
Insynth Marketing is a leading UK construction marketing agency based in Shifnal in the West Midlands.
They use the latest inbound marketing techniques such as construction inbound marketing, to support building product companies to grow their business by proactively driving sales lead generation activity.
As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.