Dorian Wallace

Dorian Wallace

Dorian is the Marketing Executive at Insynth Marketing Ltd. Responsible for the Insynth brand, and all things media.

Recent posts by Dorian Wallace

5 min read

3 Content Marketing Essentials For Building Product Brands

By Dorian Wallace on 04-Mar-2021 15:45:00

Content marketing, besides being a buzzword is an atomic construction marketing tool and with the route to specification changing so dramatically, content is quickly taking the place of traditional CPDs and tradeshows.

But what types of content REALLY drives specifications, and is it even worth shifting your business model to accommodate it?

Topics: Content Marketing Construction Marketing
6 min read

Content Marketing: Is It Right For Your Building PRODUCT Brand?

By Dorian Wallace on 24-Feb-2021 14:04:31

With content marketing costing 62% less than traditional marketing but generating 3 times as many leads, content marketing is a game changer for businesses worldwide.

But, what does this mean for your building product business, is it relevant for you?

Read on to find out more.

Topics: Content Marketing Construction Inbound Marketing
4 min read

How Building Product Brands Can Use Content To Convert Specifiers

By Dorian Wallace on 19-Feb-2021 11:55:03

Now, this may seem obvious to some but the most vital factor specifiers consider when selecting a product is it’s technical performance. But, if this is the case why do so many building product brands get it so wrong?

Let me show you what specifiers are REALLY looking for.

Topics: Content Marketing Construction Marketing
4 min read

Platinum Certified HubSpot Partners

By Dorian Wallace on 09-Feb-2021 11:12:11

Did anybody order some cringe with extra cheese? If so, we've got you sorted!

We're stoked to announce we have become certified platinum HubSpot partners and the first construction marketing agency to achieve this feat in Europe!

Topics: Construction Marketing Construction Inbound Marketing
5 min read

How Trust Can Drive Specifications For Building Product Brands

By Dorian Wallace on 03-Feb-2021 12:00:00

For building product manufacturers, developing trust with architects is essential in getting specified. To do this effectively it is crucial you understand what architects want from your brand and how you can influence their decision throughout the specifier journey.

Read on to find out more...

Topics: Construction Marketing
4 min read

Out With The Old, In With The New - Rebranding Insynth

By Dorian Wallace on 25-Jan-2021 11:15:00

We are delighted to announce that Insynth is undergoing an extensive rebranding effort in response to the repositioning of our value proposition.

At the heart of this rebranding is a change of logo – reflecting Insynth’s new direction – and dedication to generating a sustainable revenue engine for building product brands.

Leigh Simpson, Founder and CEO, said of the rebrand “over the past 2 years we’ve experienced exponential growth, paired with the undeniable change in consumer behaviour I came to the conclusion that we needed to align better with our audience.”

Topics: Construction Marketing Construction Marketing News branding
6 min read

10 Construction Marketing Influencers You Need To Follow In 2021

By Dorian Wallace on 25-Dec-2020 16:45:00

Keeping up with the right construction marketing influencers and the latest trends will help set you apart from other building product manufacturers in this era of digital transformation.

Topics: Social Media 2021
15 min read

How To Make Video Marketing Work For Construction Companies In 2021

By Dorian Wallace on 16-Dec-2020 15:45:00

In a nutshell, video marketing is promoting your product and service with video. However, as video marketing becomes more powerful and popular, the definition has become more complicated.

Topics: Video Creation Video marketing 2021