Construction marketing has evolved significantly in recent years. Today campaigns are surgically targeted, planned, and tracked, but many construction product businesses aren’t confident about how to measure the effects of their content marketing efforts.

In fact, 65% of marketers can’t quantitatively demonstrate the impact of their marketing, but by the end of this blog, you will.

Did you know 93% of businesses use content marketing?
That’s a lot of businesses right? But not all businesses produce good content and it needs to be good – really good in fact – to be worthwhile to consumers.

Find out why 72% of businesses say that content marketing strategy is the key to success and how you can create an effective content marketing strategy for your business – less the headache.

Content marketing can be daunting, especially for construction products companies.

It’s easy to see campaigns from Coke or Nike and assume that you can’t do content marketing effectively without a seven-figure marketing budget – You’d be wrong. Clever ideas are free and sometimes all you need is inspiration.

So, if you're looking for something to spark an idea- Look no further. Here are 3 clever examples of content marketing you MUST see.

Insynth Marketing is delighted to announce that we have become Premier Sponsors for the Construction Marketing Awards (CMA), a platform that has celebrated construction marketing excellence for the last 20 years.

We have become CMA partners with the goal of transforming the perceived value of construction in the UK and establishing inbound construction marketing as a leading force for sustainable economic development.

Content marketing, besides being a buzzword is an atomic construction marketing tool and with the route to specification changing so dramatically, content is quickly taking the place of traditional CPDs and tradeshows.

But what types of content REALLY drives specifications, and is it even worth shifting your business model to accommodate it?

With content marketing costing 62% less than traditional marketing but generating 3 times as many leads, content marketing is a game changer for businesses worldwide.

But, what does this mean for your building product business, is it relevant for you?

Read on to find out more.

Now, this may seem obvious to some but the most vital factor specifiers consider when selecting a product is its technical performance. But, if this is the case why do so many building product brands get it so wrong?

Let me show you what specifiers are REALLY looking for.

Did anybody order some cringe with extra cheese? If so, we've got you sorted!

We're stoked to announce we have become certified platinum HubSpot partners and the first construction marketing agency to achieve this feat in Europe!

For building product manufacturers, developing trust with architects is essential in getting specified. To do this effectively it is crucial you understand what architects want from your brand and how you can influence their decision throughout the specifier journey.

Read on to find out more...