Content marketing, besides being a buzzword is an atomic construction marketing tool and with the route to specification changing so dramatically, content is quickly taking the place of traditional CPDs and tradeshows.

But what types of content REALLY drives specifications, and is it even worth shifting your business model to accommodate it?

With content marketing costing 62% less than traditional marketing but generating 3 times as many leads, content marketing is a game changer for businesses worldwide.

But, what does this mean for your building product business, is it relevant for you?

Read on to find out more.

Now, this may seem obvious to some but the most vital factor specifiers consider when selecting a product is it’s technical performance. But, if this is the case why do so many building product brands get it so wrong?

Let me show you what specifiers are REALLY looking for.

Did anybody order some cringe with extra cheese? If so, we've got you sorted!

We're stoked to announce we have become certified platinum HubSpot partners and the first construction marketing agency to achieve this feat in Europe!

For building product manufacturers, developing trust with architects is essential in getting specified. To do this effectively it is crucial you understand what architects want from your brand and how you can influence their decision throughout the specifier journey.

Read on to find out more...

We are delighted to announce that Insynth is undergoing an extensive rebranding effort in response to the repositioning of our value proposition.

At the heart of this rebranding is a change of logo – reflecting Insynth’s new direction – and dedication to generating a sustainable revenue engine for building product brands.

Leigh Simpson, Founder and CEO, said of the rebrand “over the past 2 years we’ve experienced exponential growth, paired with the undeniable change in consumer behaviour I came to the conclusion that we needed to align better with our audience.”

Keeping up with the right construction marketing influencers and the latest trends will help set you apart from other building product manufacturers in this era of digital transformation.

In a nutshell, video marketing is promoting your product and service with video. However, as video marketing becomes more powerful and popular, the definition has become more complicated.